Barbara Kahn

#Marketing professor @Wharton. Author of The Shopping Revolution #consumer choice, #brand loyalty & management, #retailing & #CRM.

[Knowledge at Wharton @whartonknows]

Which #SBLX commercial stood out to the @Wharton Marketing Matters hosts?

We asked @AmReed2 & @BarbaraKahn for their takes and the answer was clear: @DunkinDonuts'​ "Good Will Dunkin'" ad featuring stars of the past tapped into nostalgia and pop culture aligned with its brand.

[Dr. Americus Reed II @amreed2]

We don’t just eat food.
We build and express identity through it.
On a recent episode of Marketing Matters, I sat down with @barbarakahn and Jorge Samayoa, CMO of @HelloFresh , to talk about something that looks like convenience on the surface—but is really about who we get to be in the kitchen.
Every day is a parade.
Sometimes the parade starts in the kitchen.
#MarketingMatters #Identity #BrandStrategy #ConsumerBehavior #HelloFresh #EveryDayIsAParade

[Barbara Kahn @barbarakahn]

Thank you to @RETHINKRetail for this recognition.⭐
#TopRetailExperts #TRE2026 #RETHINKRetail #RetailLeadership

[Barbara Kahn @barbarakahn]

Check out our new book on Visual Marketing! We use consumer psychology, marketing, and neuroscience to propose useful visual strategies to increase the effectiveness of marketing efforts. @Wharton @whartonknows

https://t.co/oZkxWHDI2D

[Barbara Kahn @barbarakahn]

Excited to announce our new book, "Visual Marketing: A Practical Guide to the Science of Branding and Retailing." We use principles in consumer psychology, marketing, and neuroscience t to increase the effectiveness of marketing efforts. Check it out: https://t.co/oZkxWHDI2D

[The Wharton School @Wharton]

With this week marking five years since the start of the COVID-19 pandemic, @WhartonKnows spoke with @ZekeEmanuel, @BarbaraKahn, @KHosanagar, and other professors about its lasting impact on the economy and business world: https://t.co/eMJL2ByiFd

[Knowledge at Wharton @whartonknows]

Five years since the start of the COVID pandemic, what's its lasting impact on business and the economy?

We asked @Wharton experts – including @ZekeEmanuel, @BarbaraKahn & @KHosanagar – to reflect on everything from health care to work to supply chains. https://t.co/N9z8NXidnP

[Barbara Kahn @barbarakahn]

How COVID-19 Changed the World https://t.co/eD9HE5W0i2

[Wharton Marketing Matters @SXMMarketing]

✨SPOTLIGHT✨

Today at 5:30pm ET - the VP of Marketing for Brands including @PopTartsUS & @Cheezit joins @AmReed2 & @BarbaraKahn to talk about running the #Marketing for @PopTartsBowl & @CitrusBowl - making them both Viral Marketing Hits🔥

🔊Tune in on @SXMBusiness🔊

[Barbara Kahn @barbarakahn]

Yesterday on our @Wharton @SXMBusiness @SXMMarketing *Marketing Matters" radio show we discussed the @WalmartBirkin and #luxury branding strategies, including #dupes. Great show with @ludovicaCesareo as our guest, @amreed2 as cohost. fun show
https://t.co/FT4wDooVor

[Barbara Kahn @barbarakahn]

@MktgScience Congrulations @JulioSevilla

[Barbara Kahn @barbarakahn]

Thank you @rethinkretail @aliyahflowers for recognizing me as a Top Retail Expert 2025 #topretailexperts @Microsoft @Cognizant @BakerRetailCtr @Wharton It is an honor to be part of this community of scholars and industry leaders

[Barbara Kahn @barbarakahn]

So fun to have @SpiritHallow CEP Steven Silverstein on our Marketing Matters show @Wharton with @amreed2

Currently reading 8 Retail Lessons from the CEO of Spirit Halloween Stores https://t.co/Jo6Fgz8uCM

[Barbara Kahn @barbarakahn]

Our new paper on Fomo with @jacirifkin and Cindy Chan

What fuels our fear of missing out? https://t.co/NZu1GmzQ8v

[The Wharton School @Wharton]

🎃 During the fall, it can seem like pumpkin spice is everywhere – and then suddenly, it’s gone, replaced almost overnight by peppermint.

That scarcity is one of the factors driving the autumnal flavor’s enduring popularity, says Marketing Prof. @BarbaraKahn in @RetailDive: https://t.co/PvyeQVhsjj

[Garage Beer @drinkgaragebeer]

Garage Beer makes everything better 🧼

[Katy Milkman @katy_milkman]

Last year, we lost the great @Wharton Prof. Howard Kunreuther. He was an incredible scholar and an exceptional colleague. Here's an essay entitled "Mentoring for Good" that I contributed to a collection out this week in @TheRegReview honoring his legacy ❤️
https://t.co/mkVKgIQ2Ww

[Eric Bradlow @ebradlow]

Excited that my colleague @barbarakahn is speaking at the #MarketingOfTheFuture conference on the impact that “false need for constant replication” is leading to narrower research ideas. I agree!

[Wharton Marketing Matters @SXMMarketing]

🌟SPOTLIGHT🌟 - TODAY at 5:30pm ET @ChipotleTweets's VP of Marketing joins @BarbaraKahn & @AmReed2 on @SXMBusiness to talk about their collab with @Wonderskin in celebration of #NationalAvocadoDay💄💋🥑

🔊Tune in on #SiriusXM132🔊

[Wharton Marketing Matters @SXMMarketing]

TODAY at 5pm ET - @MarketingDive's @PatchAdams03 on #Marketing News of the week:

- @NBCUniversal Tops #Olympics Record As Ad Sales Surpass $1.2B
- #OlympicGames Advertising #Olympics2024Paris
- #Google Reverses Plan To Phase Out Third-Party Cookies

🔊Tune in on @SXMBusiness🔊