Top Tweets for #MTplanning
We've enjoyed being part of the debate.@greg_gri 'Are algorithms killing the planning stars?' thanks for having us @MediatelNews #mtplanning
Simon Daglish: data is brilliant but by its nature is historical #mtplanning
Industry is increasingly data rich, insight poor, time poor #mtplanning
Bored or curious ? Did people used to buy newspapers because they were bored ? #mtplanning https://t.co/9y6jLYcz8s
Matthew Gaunt of Wickes: essential for advertisers to understand that Facebook users are there because they're bored #MTplanning
Matthew Gaunt of Wickes: essential for advertisers to understand that Facebook users are there because they're bored #MTplanning
Love listening to Lawrence Green - a fabulous spokesperson for the advertising business - #mtplanning
"For most brands, broadcast is right" says Laurence Green #MTplanning
We're now talking Facebook. @Wickes' Matthew Gaunt says we've over-complicating it. Ultimately, it's about cost per eyeballs. #MTplanning
Lovely data point from Dom Boyd-data tells you the pub people are going to - not what they are talking about when they get there #mtplanning
Are planners rejecting people to embrace data in the planning process? Laurence Green @101_London thinks we've dehumanised it #MTplanning
So much data means you could do all things all the time to all people. Resist that temptation, says @PublicisLondon's Dom Boyd. #MTplanning
The ever erudite @TiaCastagno from @VizeumGlobal reminds that there is rarely one answer to any comms problem- #mtplanning
Are algorithms killing the planning stars? We'll find out today... #mtplanning
#mtplanning as Kenneth Williams said about rise of specialists - one day soon, someone will be perfect at nothing!
'Data doesn't eliminate the need for strategy' LIVE from @mediatelnews planning workshop #MTplanning
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