Top Tweets for #NYCTVWeek
Proud to have had Maura O’Donovan (left), VP of Advertising Partnerships, and Erica Barnes, Sr. Director of Audience Innovation, represent A+E Networks at this year's #NYCTVWeek Advanced Advertising Summit.
Loved being in NYC to celebrate with other amazing TV professionals being honored as a 2023 @nyclatvweek 40 Under 40. My career dream was to work in NYC & to have achieved it AND be honored as well, I'm humbled & grateful 🙏🏻 Details https://t.co/UXMk255gmI
#TVWEEK40U40 #NYCTVWEEK
Celebrating @NASCARONFOX and @CFBONFOX colleague @JoshRSims tonight at #NYCTVWeek 40-Under-40 💪 @FOXSports
Steve Lanzano, @TVBTweets CEO, is at @nyclatvweek 40 under 40 to celebrate his son, Dan, VP of ad sales at @wbd. Big day for the family as Steve ran TVB Forward exec conference this AM at 30 Rock’s Studio 8H (via NBCUTogether). #nyctvweek @bcbeat
👏 Congratulations to our very own @Miguel_Gurwitz, who was honored at The 21st Annual Hispanic TV Summit for his Leadership in Hispanic TV Programming - #NYCTVWeek.
Miguel's dedication to creating culturally enriching content has significantly impacted our industry.
@nyclatvweek @ThisIsNextTV @MultiNews @bcbeat
The formula for reaching U.S. Hispanics has been through "authentic and culturally relevant content."
✅ Beau Ferrari, Chairman of @NBCUTelemundo, was the featured speaker during the morning keynote at The 21st Annual Hispanic TV Summit #NYCTVWeek - moderated by @gumgumerson.
Well done @BCMikeMalone for this fun convo about @PrimeVideo show Como Sobrevivir Soltero today at Hispanic TV Summit. @nyclatvweek @bcbeat #nyctvweek
Next TV Summit: Not So FAST — Platform Growth Brings Challenges @rtumstead30 @ThisIsNextTV #nyctvweek https://t.co/Qe9C7dhzxN
Next TV Summit: Not So FAST — Platform Growth Brings Challenges @rtumstead30 @ThisIsNextTV #nyctvweek https://t.co/PcyW9BxzW1
"We can't carry over the sins of the past."
FAST channels might look like and be programmed like linear, but FreeWheel CRO @Catlor37 says advertisers need to avoid past issues with ad load, relevancy and frequency, and put the viewer experience first.
#NYCTVWEEK
“‘Trust us’ can no longer be a substitute for transparency.”
In light of recent instances of brand damage and ad fraud, @VABintel CEO & President Sean Cunningham makes the case for ending the double standard in video advertising at #NYCTVWEEK.
Attending #NYCTVWEEK today?
🚨 Highly rec you attend Back to Future/#RSN panel at 2:50pm ET.
Learn about "beam + stream" #DTC model--for local sports teams--from @KisweVideo cofounder + tech guru, @wimsweldens.
#StreamingTV #LiveStreaming #OTT #SportsBiz #SportsTech
Life After RSNs? What TVOS Platform Wins the Future? That and Much More Tuesday at the Next TV Summit in NYC @ThisIsNextTV @MultiNews @nyclatvweek @dannyfrankel @futureplc #nyctvweek https://t.co/rxpFlkm9UD
Jon Steinlauf of Warner Bros. Discovery on who will stick with cable bundle: sports families, 'who will not be nourished enough by streaming,' and the affluent. He's speaking with @jlafayette at #nyctvweek.
At @NextTVSummit @chrispizzurro of #leapmediagroup asks newsworthy questions (!) about #advancedadvertising in #local of @PremionMedia @foxtv @effectv and others. #nyctvweek
"Let the data tell you what’s logical. It’s not one size fits all..."
-- Larry Allen, @ComcastAd, speaks at the "Measuring Results" panel at today's Advanced Advertising Summit, moderated by Sean Cunningham, President & CEO at @VABintel. #NYCTVWeek #TransparencyYouCanCountOn
@ComcastAd “2024 is, in my opinion, all about planning.”
- @ComcastAd’s Larry Allen on the next evolution in addressable TV measurement.
#NYCTVWEEK
@nyclatvweek Now on to programmatic and addressable ads @Advanced_Adv @nyclatvweek @bcbeat @VABintel @jlafayette #NYCTVWeek
Programmatic allows accuracy and scale to use TV to drive awareness all the way down the funnel and measure it. #nyctvweek #programmatic #advancedadvertising @nyclatvweek @bcbeat
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