Top Tweets for #PMGConf
An obstacle is an opportunity in disguise. #PMGConf
On #Marketing at Conferences: “Unless you are awesome at syarting conversations, make sure you have something that helps you stand out.” Shoes, etc. - Colt Briner @VisiQuate #PMGConf
On the Cannabis Industry: “Instagram has been great for showing our farms and shedding light on who we really are. We also use Facebook to educate our community about what we’re doing.” Cameron @fiddlers_greens #PMGConf
Starting Now: #PMGConf Panel on Investing in Change with @TaylorEason (Cork & Fork Media), Ingrid Alverde @PetalumaCityGov, and Cameron @fiddlers_greens.
GAME: Define your marketing goals and strategy. Go.
- Business: Cat Grooming
- Budget: $300
- Target Market: 20 something bros
- Medium: Outdoor areas
#PMGConf #Marketing #MarketingStrategy
When building your business strategy, professor of Sonoma State and author @Kregobiz suggests remembering quote by #OscarWilde, “be yourself, everyone else is already taken.” #PMGConf #digitalstrategy
What are some practical steps for creating a #marketing budget?
1. Define your goals.
2. Determine the barriers to those goals.
3. Create solutions to those barriers.
Tips by Kelly Thompson, Gaea Management Company. #PMGConf
“Allow 5-10% of your total #marketing budget to allow for the inevitable changing elements.” -Kelly ‘ROI’ Thompson, Gaea Management Company #PMGConf #MarketingStrategy
“Measuring your #ROI is really about the marketing plan. #Marketing is often a precursor to achieving your sales goals. You have to track everything from sales to awareness to measure your ROI.” Kelly ‘ROI’ Thompson, Gaea Management Company #PMGConf
When building your #marketing strategy, ask your current clients what they need, want, and even where your company can improve. If you send a survey, make sure it’s 5 questions or less. @kregobiz #PMGConf
When looking for information about your target market and industry, try using @pewresearch @pewinternet for up to date market data. @kregobiz #PMGConf #Marketing #MarketResearch
Use the who, what, where, when, why method when sitting down to create your #marketing strategy. @kregobiz #PMGConf
Who: target audience
What: what do they want/need
Where: where do they hang out, both in person & digitally.
When: when are they online
Why: why do they care
“All the digital marketers in the world wont be able to help you unless your website is setup well and converts.” @kregobiz #PMGConf #Marketing
“Before you create a strategy, you need to figure out your points of conversion. Your points of conversion tells you where the money comes from.” @kregobiz #PMGConf
Spending the day attending @PMGNorthBay North Bay’s annual Marketing Conference in Santa Rosa! Follow #PMGConf for marketing tips throughout the day.
Today’s the day! We’re kicking off this party with the fabulous @kregobiz discussing Marketing Strategy & Goals! Join along with #PMGConf.
Preparing for #PMGConf this Thursday (I will be MCing) and reading this.... Stop Ending Your Speeches with 'Any Questions' and End With This Instead https://t.co/Q8ZX2J2uKp https://t.co/LI9nlfoIAO
Meet our 2018 Ahead of the Curve Conference #PMGConf Speakers! Learn from leading North Bay marketing folks on strategy, budgets, inspiration and how the "Wine Country" economy is changing! https://t.co/0Ifpbr7OJ8 #SonomaStrong #Napa #Marketing
So excited to be a part of this marketing conference for the 4th year. #PMGConf will have two keynotes, two amazing panels! And of course, candy... Because, well... I am a part of it!
Who is coming??? https://t.co/HL0EBh7C8v
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