Top Tweets for #ProgrammaticDigestPodcast
Check out this episode of @iamheleneparker's #ProgrammaticDigestPodcast featuring our CEO and Co-founder @marcpoirier. He shares the game-changing importance of agency trading desks and a people-first approach in programmatic advertising. 🎧 Tune in: https://t.co/WRbgFYNGjW

Find out what makes Helene Parker, @iamheleneparker, the "Best me EVER" in episode 122 of the @MinorityRPRTPod.
We are proud to be partnering with The Minority Report Podcast to bring this dynamic content to the forefront.
#theminorityreport #programmaticdigestpodcast
“Ad Tech isn’t dead — programmatic is eating the world.” @aripap @BeeswaxIO @FreeWheel #PROGIO #Heleneparker #programmaticdigestpodcast

70% of CTV is sold direct. The marketplace has updated technology but operating traditionally. @aripap @BeeswaxIO @FreeWheel #PROGIO #Heleneparker #programmaticdigestpodcast

Taxonomy —> consistency —> tracking efficiency —> effective data collection. @MeetTheMonks #PROGIO #heleneparker #programmaticdigestpodcast Y’all sometimes it’s just that simple.
We need governance. We need standardisation across tech and creatives. @MeetTheMonks #PROGIO #heleneparker #programmaticdigestpodcast
Tech and content usually operates separately @MeetTheMonks #PROGIO #heleneparker #programmaticdigestpodcast

Data exhaust is one of the opportunities to consider and a different concept to reinvent the marketing playbook to bring the brands upfront. @MeetTheMonks #PROGIO #heleneparker #programmaticdigestpodcast



You are in control. You have to ask the questions. Where and how? @reinventnyc #PROGIO #heleneparker #programmaticdigestpodcast

The pandemic revealed things. Why am I making you rich when I have choices now? #thegreatresignation @SHarris_ATL @jellyfish #PROGIO #heleneparker #programmaticdigestpodcast
“It’s not so much the great resignation but the great realization.” It’s not only about income, but about cultures, flexibility, development, etc. @SHarris_ATL @jellyfish #PROGIO #heleneparker #programmaticdigestpodcast
“I was the only person in the room that looked like me” @SHarris_ATL @jellyfish #PROGIO #heleneparker #programmaticdigestpodcast Same sis 👋🏽


There’s a clear hierarchy when considering targeting and measurement alternatives. Reality may be that they may not have enough 1st party data. @AdPerceptions #PROGIO #Heleneparker #programmaticdigestpodcast

Majority of the industry is relieved with the “delay” of cookie deprecation and they are going to actively participate in the industry with solutions, etc #laurenfischer @AdPerceptions #PROGIO #Heleneparker #programmaticdigestpodcast

Million dollar questions: what else can we do? Collaborate. Test. Share 👏🏾 @angelinaeng @iab @IABTechLab #PROGIO #Heleneparker #programmaticdigestpodcast

I’m going to need this presentation so I can digest it. Great stats! @angelinaeng @iab @IABTechLab #PROGIO #Heleneparker #programmaticdigestpodcast

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