Top Tweets for #Programmaticmedia
Regional formats now receive 68% of programmatic video budgets, up from 22% in 2022.
Standard urban channels fell to 32%, while hyper-local micro-influencer spending jumped 3.1 times year over year.
#ProgrammaticMedia #RegionalMarketing #VideoAdvertising
Tomorrow we kick off IAB Canada’s 1.5-Day Programmatic Media Course. Participants will explore the full programmatic ecosystem, data strategy, and real-world buying tools.
Register now: https://t.co/hMfH9JBdvA
#IABCanada #ProgrammaticMedia #DigitalAdvertising #AdTech
Had a great time on the @AdtechGodPod . Thank you @AdtechGod for a fun discussion.
#33Across #AdTechGodPod #ProgrammaticMedia
John Whitmore talks adtech history, AI, and work-life balance with @adtechgod. Listen to the full interview for insights and future trends! #AdTech #Leadership
https://t.co/IHl8QgAJ0p
CMA just rolled out a jaw-dropping series of bespoke B2B video and display ads on LinkedIn and programmatic media, promoting APL Logistics' incredible Panom brand launch to their global supply chain audience. https://t.co/5JLhOWQ22V #programmaticmedia #b2bmarketing #socialdisplay
Experience the future of mobile technology with GreedyGame at the Mobile World Congress 2023, Barcelona.
Come meet us at the #MWC23. Let's discuss about #appmonetization #useracquisition and #programmaticmedia
Connect with us: https://t.co/Yts9r5laNE
#MWC #mwc23 #gsma
Spark24 is our annual hackathon, and it’s easy to see why it’s been the highlight of Freddie Turner’s career so far. With Spark24 2022 kicking off tomorrow, discover more by watching Freddie’s full video - https://t.co/dkfM5jI83W
#iammiq #programmaticmedia #digitaladvertising
In his new role, James Parker will be responsible for leading MiQ’s sales and commercial approach in the Southeast Asia region to expand and accelerate the company’s growth. #programmaticmedia #marketing #southeastasia
https://t.co/QOS0rjIfdO
Exciting news - our website just got a remake 🎨 💻 https://t.co/0QbAkdPz8Z
#DigitalMarketing #MarketingAI #ProgrammaticAds #DigitalMedia #Advertising #MarketingStrategy #CMO #ProgrammaticMedia
ISG can target your brand’s ideal audience with personalized ads while they scroll through popular sites, watch videos, or listen to their favorite audio. Find out more at https://t.co/hqMm1krUe7 #programmaticmedia #digitalmarketing #multimedia #audiencetargeting #ISG
There’s one issue that almost all new CMOs could tackle – cleaning up and optimising your programmatic media supply chain. Learn how to do it here.
https://t.co/CRklnIBxYa
#cmo #advertising #marketing #programmaticmedia
How Marketers Can De-Risk Their Programmatic Ad Buys
#marketing #Marketers #ProgrammaticAds #digitalmarketing #digitalads #googleads #ppc #sem #ProgrammaticMedia #digitalmedia #bing #socialmedia https://t.co/FzbnNPVPg9
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
https://t.co/Nuu2zBGUD4
#advertising #programmaticmedia #marketing
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
https://t.co/uAjnrqIhPt
#advertising #programmaticmedia #marketing
Ep 02 featured paid media king Zeldrick Martin. Great listen for those interested in #digitalmarketing and especially paid and #programmaticmedia. #payitfwd
If you haven't ask your supplier yet for DSP access or
detailed breakdown of fees they are charging for programmatic campaigns, it's time to do that.
#transparency #programmaticmedia #adtech
Publishers are receiving 69% of ad spend if adv. using #GoogleAds or #DV360. Not all advertisers buying media programmatically can afford in-housing (entry lvl is too high). Question: what is the % agencies are keeping in their pockets, 15, 20, 30, 50? 😏
https://t.co/yBF33yNQIj
Advanced TV: Find out how to build better storytelling across linear, OTT and digital, enabled by our unique approach to connecting TV datasets: https://t.co/Ss91AAfbh6 #advancedTV #programmaticmedia
How do you choose the right #DSP for your #ProgrammaticMedia goals? Read our blog post comparing #GoogleDisplayNetwork & #DisplayVideo360 to learn the main benefits of both platforms so you can choose the solution that best supports your unique #ProgrammaticAdvertising goals.
[ATTITUDES TO PROGRAMMATIC ADVERTISING]
It's that time of the year again! 🙌
Our annual industry benchmark survey on the development of #programmatic in Europe is now open for responses: 👉 https://t.co/7QrMcOwafs
![IABEurope's tweet photo. [ATTITUDES TO PROGRAMMATIC ADVERTISING]
It's that time of the year again! 🙌
Our annual industry benchmark survey on the development of #programmatic in Europe is now open for responses: 👉 https://t.co/7QrMcOwafs https://t.co/hY5RsgtrvL](https://pbs.twimg.com/media/EY2FKBuXgAAmwC9.jpg)
We are delighted to be named a great place to work for data scientists by @Analyticsindiam. The list recognises work culture, support provided to learn and grow while working, and employee engagement. Read more: https://t.co/nYwbhTkyU9 #DataScience #Analytics #ProgrammaticMedia
Take a read of this blog piece by @SymphonyT_EU explaining how programmatic media can transform your recruitment strategy! ➡ https://t.co/7A6XJC3LxR #programmaticmedia
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