Quale

Independent, made up of real people, focused on delivering results.
Programmatic Media buying | Marketing Technology Automation | Social Media

[Quale @quale_ie]

Confused about browsers, cookies and how online ads can still be efficient? Don’t worry, it’s not just you.
Enjoy this 200% accurate 🤓👌 depiction of the past, present and future of ads.
https://t.co/RknQjH2Ib5

[Quale @quale_ie]

"One advantage of leveraging ad platforms such as Facebook or Google is that they are in a much better position to ward off fraudsters."

Now if only they would actually do it ;)
https://t.co/FRF0NByhgw

[Quale @quale_ie]

I'll take things no one *wink wink* saw coming for 400, Alex

[Alex Abdo @AlexanderAbdo]

And many more! See the full list at the link above. And for background on Facebook's cease-and-desist letter, see here:

https://t.co/Yt3PQ96ha0

[Quale @quale_ie]

@wayneblodwell Hack-tech, powered by duct tape, sweat and prayers.

[Quale @quale_ie]

Dum dum dum ... another (sneaky tracking trick) bites the dust ... dum dum dum

[Brave @brave]

Brave now uses an enhanced ad blocking solution to counter the increasingly common practice of CNAME-cloaked tracking scripts (available today in our Nightly version and soon in upcoming v1.17, bringing enhanced privacy protections to millions of users). https://t.co/EeYYqv8XUm

[Quale @quale_ie]

@tkawaja @aexm @garza "Innovative business model maximising overlooked opportunities" is the preferred nomenclature.
Bigger "Wow impact" in your slides to your investors.

[Quale @quale_ie]

@aripap Ad Capone.

[Quale @quale_ie]

@CDoMedia @aripap If there's something strange
In your livelihood
Who you gonna call?

[Quale @quale_ie]

@AdMonsterGavin All about educating people to the range of possibilities, best practices and a wee bit of creativity. Anyone can do it but it takes time to build up all that knowledge :)

[Quale @quale_ie]

Decent buzzword salad but missed opportunity on AI trends, everyone loves a bit of AI in their futuristic AdTech.
Also merging data from many sources to create a super ID sounds like a great way to create more privacy. Hope there's some salt thrown on that hash.

[Campaign Asia @CampaignAsia]

Aqilliz-BritePool: A blockchain-enabled cookieless ad targeting solution https://t.co/9lcpCDKaqn

[Quale @quale_ie]

@jason_kint @Channel4News @krishgm Cambridge Analytica might be dead but the spirit lives on.
"Hello from the other side"

[Quale @quale_ie]

@NoelRock @deltabravo64 Living close to the edge. How very Rock-star of you Noel. Bang on project though, congrats on moving from backstage to the spotlight.

[Quale @quale_ie]

CMOs looking at their branding budget in 2020 like: https://t.co/YQUTWSBxmU

[Quale @quale_ie]

@ibaklanov @AdMonsterGavin Or crazy thought, they could partner with their (friendly) local agency / trading desk and spend on programmatic. You don't have to be large org to leverage the open web :)

[Quale @quale_ie]

@MattNavarra @IABEurope Now that they have nailed down the SQL for hashtag-lytics, they can crack down on all the nasty content that one can find there. Surely, it was the only blocker left to enable progress?

[Quale @quale_ie]

@johnnywon And there's the perfect soundtrack to this chaos : https://t.co/PYN4F7mN1z
Get your groove on before Bill Gates, head of the Internetz®, decides he's sick of this mess and shuts down the whole thing.

[Quale @quale_ie]

Meanwhile in Cuppertino ...

[Ari Paparo @aripap]

iOS 14 turns ITP on for ALL BROWSERS by default. Meaning Chrome and embedded browsers block cookies starting today: https://t.co/FjAbi0xqYY

[Quale @quale_ie]

@boomereng He be climbing in your smartphones
He be snatching your tracking
Tryna wipe 'em so y'all need to
Hide yo cookies, hide yo utms.
Hide yo cookies, hide yo utms.

[Quale @quale_ie]

Big up to whoever designed the consent banner at @Dictionarycom. It's clever to put the definition here, very meta. Too bad our eyes are so trained to ignore the legalese it probably goes unnoticed most of the time 😐.

[Quale @quale_ie]

@lizyybear As in you pay too much, they sit there nodding and you end up doing all the hard work? 😉

[Quale @quale_ie]

Solid work there. Can we get him to do TV shows season recap next?

[Jason Kint @jason_kint]

It is great to know there is a Senator who can nail the antitrust issues with Google in a forty-two second elevator ride. Brilliant.