Top Tweets for #ProjectOAR
.@Vizio this week announced that @FreeWheel + several companies are #ProjectOAR tech ecosystem certified. @bcbeat has the story: https://t.co/KV2IVwFs0Y
#Vizio claims #addressable TV reach of more than 11M via its smart TVs, says it marks 'milestone' for addressable initiative #ProjectOAR https://t.co/tuKt4ShJ53 @KLmarketdaily
The Project OAR team is incredibly honored to have been nominated as a finalist for the @Digiday Video and TV Awards for Best Video Ad Tech Innovation - #ProjectOAR #addressable #RisingTide
.@Univision has joined #ProjectOAR to leverage group's #addressable common standard and learnings for its Spanish-language TV portfolio https://t.co/P6WViaUg4S @KLmarketdaily
"AMC is enabling national-level addressable ad sales through pilots” on initiatives including #ProjectOAR, to deliver addressable ads to @VIZIO smart TVs. #RisingTide https://t.co/RIxK9ReTSa
"The bigger challenge is trying to unify audience definitions when it comes to targeting & measurement across a multiscreen TV buy. Consortiums such as...#ProjectOAR are pushing for audience segments to be transacted uniformly across linear & streaming" https://t.co/7i9HTUopHN
In case you missed it, we are making great progress with #ProjectOAR! Per @VIZIO's @asgaynor01: “A number of network partners are actively testing and trialing now, and I believe we’ll go live with a campaign or two before the end of the year" #RisingTide https://t.co/Ze4zIcgJqd
In case you missed it, @VIZIO's VP of Network Partnerships @asgaynor01 recently sat down with @TVSquared's @JoKinsellaTVS to discuss the future of #addressableTV, #ProjectOAR and more. Listen here or wherever you get your podcasts: https://t.co/TUKWSdS7xy
The latest episode of @tvsquared’s podcast “TV Talk with @JoKinsellaTVS” features @VIZIO’s VP of Network Partnerships @asgaynor01, discussing the future of addressable TV, #ProjectOAR and more. #RisingTide Listen here or wherever you get your podcasts: https://t.co/TUKWSe9Ip6
“We are encouraged by the continued investment that @ispottv and the broader media industry is making to support an open standard for addressable advertising” -@VIZIO's @asgaynor01.
#MediaFuel #RisingTide #ProjectOAR https://t.co/Dv3y88yaQd
@projectoartv took home the #TVOTLive award for Most Significant Technology – Infrastructure #RisingTide #AddressableTV #ProjectOAR 👏👏👏
TODAY at #TVOTLive: Zeev Neumeier will discuss national addressable TV and #ProjectOAR during the 1:05pm ET panel and @norcross_ken will talk about our National Representative Panel with @Deductive4Data at 5:30pm. #RisingTide #AddressableTV @TVOTShow https://t.co/3hsWNAXo8U
"My goal is to move Project OAR from project status to a business…With the advancements in data/technology, TV can now do what digital has done for a long time and drive ROI metrics” @asgaynor01 via @Beet_TV about his new role with @VIZIO & #ProjectOAR
https://t.co/z77W1jyH0Z
In case you missed it, last week we welcomed @asgaynor01 to the @VIZIO team! Adam will be leading the #addressableTV charge with #ProjectOAR. @adweek has the details: https://t.co/SIgvP22vuB
"Project OAR, which provides a roadmap for everyone from MVPDs to networks to OEMs to ad tech providers, is well positioned to help” - @awolk on #ProjectOAR’s future with @asgaynor01 at the helm. #RisingTide https://t.co/1GxFOgsfQk
Excited to announce that Adam Gaynor (@asgaynor01)
is joining the @VIZIO team as VP of Network Partnerships. Go check out this news on @Adweek to see how Adam will help continue to advance our #addressable advertising initiatives with #ProjectOAR: https://t.co/SIgvP2k6m9
“We are excited to work with #ProjectOAR on real world trials and to be able to unlock the value of this premium inventory for our programmer clients” - @FreeWheel's @dianeyu #AddressableTV #AddressableAdvertising #RisingTide https://t.co/F8oKv5ugVz
“This is an important milestone for WarnerMedia & [#ProjectOAR] as we work toward establishing cross-industry standards. Insights from these trials will lay groundwork to achieve critical scale necessary for addressable advertising” David Porter @WMAdSales https://t.co/T1YhlqOY3t
Nice insights here from our partner @CadentTV and others about advanced and #addressableTV, and how the industry needs to work together to create industry standards. #MediaFuel #RisingTide #ProjectOAR https://t.co/xKFqQJgHNJ
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