Project OAR

Open. Addressable. Ready. A Consortium Dedicated to Establishing an Addressable Advertising Standard.

[Project OAR @projectoartv]

From @TVREV's Thought Leaders Circle Event, @VIZIO's @asgaynor01 on why open standards are essential to addressable advertising's future.
https://t.co/XBPIO0wE1Q
#addressable #video #addressableTV

[Project OAR @projectoartv]

How Advertisers Can Use Addressability To Unlock The Diverse Hispanic Market  https://t.co/9WSxnDBJY5 @AdExchanger by @asgaynor01 #addressabletv #addressableadvertising

[Project OAR @projectoartv]

The Project OAR team is incredibly honored to have been nominated as a finalist for the @Digiday Video and TV Awards for Best Video Ad Tech Innovation - #ProjectOAR #addressable #RisingTide

[Inscape @inscapetv]

Great discussion today at the #BeetRetreat with Inscape’s @jcmcafee, @OpenAPTV’s David Levy, and @HowardShimmel about #addressable -- diving into the future of TV and the future of Project OAR #risingtide @Beet_TV

[Project OAR @projectoartv]

Project OAR is making addressable TV ads a reality, at scale -- learn more at this panel at @NABShow #StreamingSummit on Oct. 17 in NYC featuring @PublicisGroupe @OmnicomMediaGrp @inscapetv @TVREV @madhivetech #RisingTide https://t.co/wrDzXUWPAh

[Project OAR @projectoartv]

“In the US, companies across the premium video ecosystem worked to advance TV’s data enabled future and accelerate scale through consortiums like Project OAR, which is creating standards for addressable advertising on connected TVs.” @FreeWheel #RisingTide https://t.co/JeHJoAMlop

[Project OAR @projectoartv]

“To advance the #addressable opportunity, @AMC_TV has joined Project OAR, the addressable TV standards consortium that is “Open Addressable Ready” but is led by TV manufacturer Vizio & includes Disney, NBCU, Turner, CBS, AT&T’s Xandr & others.” #RisingTide https://t.co/oJSwlY9dWF

[Project OAR @projectoartv]

“The best bet is an open-standards approach” -- https://t.co/3kz5BFU2u9’s Tom Morgan on achieving universal #addressability and Project OAR #RisingTide

[MediaPost @MediaPost]

Universal #addressable #TV is "within reach" from the technical end,, concludes consultant Tom Morgan of https://t.co/ApBUs30xeq https://t.co/uLN8MO0oN7 @KLmarketdaily

[Project OAR @projectoartv]

NBCU’s Denise Colella highlights Project OAR and the importance of industry players working together to make advanced advertising a reality #risingtide https://t.co/zSgC0rse3F

[Project OAR @projectoartv]

By creating an open standard, Project OAR is ensuring that addressable advertising is successful at scale. One of our underlying principles is the concept that a rising tide lifts all boats. https://t.co/iGhMpe5tLH

[Project OAR @projectoartv]

Excited to announce that Project OAR now has the support of @VeranceCorp. #risingtide https://t.co/FsglczQlbU

[Inscape @inscapetv]

Inscape’s @jcmcafee on the future of Project OAR: discussing measurement standards with @CIMM_NEWS, alongside @connect2crystal and @OmnicomMediaGrp’s Jonathan Steuer #risingtide

[Project OAR @projectoartv]

“Project OAR, the TV advertising industry’s group effort to open up #addressable TV advertising, has entered its next phase, which entails winning the support of companies that make smart TVs.” -- @Digiday dives into the consortium’s progress #RisingTide https://t.co/gcFIaCRytA

[Project OAR @projectoartv]

“Project OAR is so important to the future of addressable TV….” -- Check out this free report on what’s needed to make #addressable work: https://t.co/ggU9Eb5v0H

[Project OAR @projectoartv]

“When this year’s upfront cycle was only beginning to get underway, a consortium of TV networks banded together with Vizio’s ACR firm Inscape to form Project OAR, an effort to standardize targeted TV advertising on connected TVs.” @digiday #risingtide https://t.co/OrcT0wAhSw

[Project OAR @projectoartv]

The rise of addressable: CTV is having a significant impact on audiences' media consumption habits and the marketers that want to reach them, reports @marketingdive. #risingtide https://t.co/AGllAauc46

[Project OAR @projectoartv]

"That’s why the new Project OAR initiative is generating so much buzz right now. Because for the first time, there’s a roadmap for networks to get addressable advertising on TV without going through MVPDs." #risingtide https://t.co/TQ4Da8WYHJ

[Project OAR @projectoartv]

Establishing a direct relationship between the network and OEM: @WarnerMediaGrp’s @jesseredniss and @inscapetv’s @jcmcafee discuss Project OAR at #CannesLions @variety https://t.co/BLI4K2fQ5f

[Jodie McAfee @jcmcafee]

Terrific @projectoartv and @inscapetv dinner with @FreeWheel @OmnicomMediaGrp @CBS @samsung @FreeWheel @NBCUTogether @Xandr76 @Disney

[Project OAR @projectoartv]

“Three months after Project OAR, a TV advertising industry group effort to open up addressable TV advertising, was announced, the consortium has a working prototype & more members, including official support from advertising agencies.” #risingtide @digiday https://t.co/E4M5BZfwve