Top Tweets for #ROIengine
Using machine learning, existing data, algorithms, and processing is used to create new data inputs and better models to analyze the impact of PepsiCo's social media strategy.
And this is done continuously.
#machinelearning
#datascience
#socialmedia
#ROI
#ROIEngine
#pepsico
PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped trim millions of dollars of waste from its online media spend in the U.S. https://t.co/uxlLiAeUUL
Episode 12 is out today!
We spoke with @mattplapp on running a business on your own terms, adapting operations during COVID-19, and harnessing customer data in your marketing efforts.
Check it out and subscribe at https://t.co/szU7HZHtvg. #podcast #digitalmarketing #ROIengine
A HUGE shoutout to our customer @PTC who won the 2020 @siriusdecisions Program of the Year award for their โROI Engineโ combining @6senseInc, @Drift and @ppl_ai into one powerful pipeline-printing machine!
Learn how the #ROIengine came to be here๐
https://t.co/s9bj2L9GMp
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