Top Tweets for #roiengine
Using machine learning, existing data, algorithms, and processing is used to create new data inputs and better models to analyze the impact of PepsiCo's social media strategy.
And this is done continuously.
#machinelearning
#datascience
#socialmedia
#ROI
#ROIEngine
#pepsico
PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped trim millions of dollars of waste from its online media spend in the U.S. https://t.co/uxlLiAeUUL
Episode 12 is out today!
We spoke with @mattplapp on running a business on your own terms, adapting operations during COVID-19, and harnessing customer data in your marketing efforts.
Check it out and subscribe at https://t.co/szU7HZHtvg. #podcast #digitalmarketing #ROIengine
A HUGE shoutout to our customer @PTC who won the 2020 @siriusdecisions Program of the Year award for their โROI Engineโ combining @6senseInc, @Drift and @ppl_ai into one powerful pipeline-printing machine!
Learn how the #ROIengine came to be here๐
https://t.co/s9bj2L9GMp
Trends for you
Most Popular Users
Elon Musk 
@elonmusk
241.2M followers
Barack Obama
@barackobama
119.1M followers
Cristiano Ronaldo
@cristiano
112.9M followers
Donald J. Trump
@realdonaldtrump
111.8M followers
Narendra Modi
@narendramodi
107.1M followers
Rihanna
@rihanna
98.3M followers
NASA
@nasa
92.3M followers
Justin Bieber
@justinbieber
91.5M followers
KATY PERRY
@katyperry
89.1M followers
Taylor Swift
@taylorswift13
83M followers
Lady Gaga
@ladygaga
74.5M followers
Virat Kohli
@imvkohli
72M followers
Kim Kardashian
@kimkardashian
70.5M followers
YouTube
@youtube
68.8M followers
Neymar Jr
@neymarjr
64.9M followers
Bill Gates
@billgates
64.6M followers
The Ellen Show
@theellenshow
62.4M followers
Selena Gomez
@selenagomez
62.1M followers
CNN
@cnn
61.8M followers
X
@x
60.8M followers