Top Tweets for #SPTBC2014
Colleague @dbruce80 telling the story of #MLS new brand at #SPTBC2014 in London @sportspro (photo via @earnest_ents)
Thanks to all who joined us at #SPTBC2014 yesterday, especially our partners @ClipperRace, @Whitestone_Int, @omnigon and @BlinkfireStats.
thanks to every1 who came to #SPTBC2014 yesterday. thanks a lot 2 our partners @ClipperRace , @Whitestone_Int , @omnigon and @BlinkfireStats
Man United's Tom Hill: "[Sponsors are] not buying into your league position, they're buying into the club." #SPTBC2014
Chevrolet (US car co) + Man U (English football club) = automobile sales in Asia. #SPTBC2014 #smallworld #sportsansfrontieres
Tom Hill @ManUtd: we are a football team first and foremost. Priority is to play football; managing partners comes after that. #SPTBC2014
Tom Hill, Man Utd sponsorship head: "as soon as you get the tail wagging the dog, you're in trouble. We're a football team 1st." #SPTBC2014
Bruno de Carvalho of @Sporting_CP: Important to find a spons. strategy to engage with the fans - e.g. 'no money can buy exp.' #SPTBC2014
Great presentation by MCC and Two Circles explaining how to monetise social media and multi channel engagement marketing #sptbc2014
Words are all I have for this: @CDM says anything visual is shared about 100 per cent more than simple writing. #SPTBC2014
There's a palpable feeling of them and us to the post-lunch session. I predict a riot of the tie-less #SPTBC2014
#Huawei: 'We think we can drive interest in our products when we can associate our message with strong brand ambassadors'. #SPTBC2014
"We don't start with sport...we start with the consumer"...Andy Gibson from @BACARDI has a smart view of our industry. #SPTBC2014
On Gibson's hottest parties point: all delegates invited to show cocktail-mixing skills at 17.15, sponsored by @BlinkfireStats #SPTBC2014
Andy Gibson from @Bacardi on brand activation in sport: 'Motorsport been at the heart of Martini since 'forever'' #SPTBC2014
#SPTBC2014: rights holders reflect on brand as identity http://t.co/QA4XByDKQb
Pretty decent day lined up tbh. Launched @OptaJaya, then @SportsPro's #SPTBC2014 at Lord's this aft followed by the #b2bawards tonight.
Interesting point made by Brett Gosper re sponsorships being based on eyeballs (football) v association value (challenger sports) #SPTBC2014
Nice on stage shadows #SPTBC2014
. @JonathanClipper from @ClipperRace says logo only goes so far. Have to create emotion connection. #SPTBC2014
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