Top Tweets for #Segamed

Second Life changed my life. My boss spent $100,000 at Microsoft to build an island there. (Sub virtual world). So I had the first corporate island to learn on from the inside. Early Metaverse 1.0. :-) Elon is right about the metaverse. It sucks. And I am a VR fan. It is one reason why I use the term — we need to take it back. A new one is coming that Mark Zuckerberg doesn’t own. Just search “Metaverse 2.0” here on X and you will see a growing body of evidence. I study consumers and most hates the idea of the metaverse and agree with Elon that it is something easily avoided. They reject it for two reasons. They hate strangers. They hate complex games or environments. In talking too many people I realized that they can be convinced but step by step. For instance I often pitch the metaverse as a simple game of chess. Touch a piece and the UI surrounding it can show you other games or paths to other experiences or offices. The metaverse could be a single piece in your home or in your desk. It doesn’t need to be complex at first until you are ready for the red pill. Consumers also hate the idea of meeting strangers in some weird virtual world. Too much risk of “bad people” getting into their lives. I hear this over and over yet Zuckerberg’s Horizon Worlds instantly threw me into random places where I was next to strangers. Consumers keep telling me they do not want to do that. What they tell me they want in a new Spatial Computer is simple games they already love. Ping pong. Darts. Chess/Checkers/Go. Mini golf. Bowling. Card games. Board games. Casual/simple video games like PacMan to Angry Birds. These are the basics that get people into 3D. From there your AI Assistant will gesture at you to follow him into a new space. Yes, I know there are niches of people who feel the opposite. If you are one of them your tribe is on VRchat or Roblox. Or Somnium Space. I love all of those too but most consumers who are older than 20 think the metaverse is just shitty looking video games. But if I were pitching Elon on the Metaverse first I would cut the Cybertruck into millions of voxels and show him just how deeply the experience of being inside Cybertruck can be improved. Start with a simple game of chess with your daughter sitting in back with you while the truck drives you to some appointment. Who is going to listen to customer feedback? And why hasn’t Zuckerberg figured this out? Just what kind of consumer research are they doing? Simple games with their friends and family. Just go buy an expensive TV and everyone will end up in your home where you can study them. They all are playing Wordle or Words with Friends. Why will a simple metaverse win people over? The Metaverse is hard to explain because those volumetric pixels around you? They lead to infinite stories. Too complex. Did movie theaters start with Star Wars? No. Humans are afraid of change. Someone will figure this out and find a way to appeal to people who aren’t into staying up on the latest tech. As for getting Elon to pay attention: Improve the Cybertruck and you will get him. Start with the windows. Improve those. Start like an Israeli. With a 3D scan. Cameras only, of course. :-)