Top Tweets for #TBLfearless
Marketers today are challenged more than ever to be up to date on the context we live in & where consumers are. But consumers are often farther ahead than marketers. For brands, understanding this will show where they can authentically thrive. @MarkAddicks #TBLFearless
“Brands are built on stories. And some of the most interesting stories come from people on the edges. Look at Colin Kaepernick @Nike.” -@MarkAddicks #TBLfearless
What can I do as a senior leader to create equality? State directly to my junior/new hires that they are safe to show up as they are, authentically every day. Bring you, you're safe! @TheBrandLab #tblfearless
ADvice to organizations: "Create an environment of openness + allow people to genuinely share their POV. ADvice to individuals: "Share. And show 'you're in.'" -@MarkAddicks
#tblfearless @TheBrandLab
@TheBrandLab #TBLFearless. Question: Is this conversation assumptive that a contrary point-of-view does or doesn’t need to exist in order to be authentic/engaging? (Ie, it’s hard to advocate against heart health, so what risk is inherent taking a stand on that topic for Mills?)
“I want to show up everyday, authentically, at work. ... What helps me do that is having a leader come up to me and say ‘turn it up and let me know how I can meet you halfway’ because if leaders DON’T do that, I don’t know it’s there.” -Brian Reid of @carmichaellynch #TBLFearless
On trust in the workplace: “If you put yourself out there enough, people will come to your side.” - Gail Peterson of @Ecolab #TBLfearless
What is trust? Our panel’s answers: Unwavering belief. Consistent support. Amplification. Reliability. Truth. #TBLfearless
https://t.co/iJMfb468L2’s Racist Ad Tumbles Into a Cultural Minefield @TheBrandLab #tblfearless https://t.co/ykCaChWJb2
How do you make sure your messaging is not solely based on “good research” or “good insights”, but on real voices at the table? #TBLfearless
@TheBrandLab Let’s say you know that culture is ready for your brand to take a stand on an issue, that the brand has permission to offer a POV, but the brand is nervous/risk averse. What advice would you give to help the executives take the leap? #tblfearless
Kristena mentioned the importance of gauging risk when deciding how to speak out on important topics. If you determine the risk is too high for where your brand currently stands, how can you get to a place with less risk, and closer to the brand you want to be? #TBLfearless
Awesome to have been part of the conversation @TheBrandLab this evening to understand the opportunity and obligation of brands in a more socially conscious world. #TBLfearless #InBrandsWeTrust #BrandLab https://t.co/0nqg6RBaag
“Brands live in a context. It’s up to marketers to be up to date on that context.” - @MarkAddicks #TBLfearless
Featuring people because of their race/identity in ads are a required consideration. Is it inauthentic to do that just to check a "policitally correct" box? How can you do that without being heavy-handed? #TBLfearless
@thebrandlab #tblfearless Are the desires for purpose-driven brands as divisive as today’s culture? Is Hobby Lobby as successful as Nike?8
“71% of employees today agree it’s critically important for CEOs to respond to challenging times. Both through the work culture and the work. Welcome to the new brand democracy.” -Kristena Lucky @EdelmanPR sharing the Trust Barometer #TBLfearless
Proud to have our own @kluckybloom leading tonight’s conversation on the importance of brands taking a stand on social issues - and doing so in an authentic, relevant way #tblfearless
Kristen’s Lucky of @EdelmanPR kicking off our 2019 Fearless Conversation sharing why authenticity matters when asking “In Brands We Trust?” #TBLfearless
Proud to have have have had a hand in founding this incredible organization and movement: @TheBrandLab! #tblfearless #DiversityandInclusion
“People expect brands to be a force for change.” #TBLFearless
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