Top Tweets for #VideoFutures
How continued fragmentation of media landscape has forced #Diageo to reconsider how it measures success with TV campaigns https://t.co/0AUxmuvKJk #VideoFutures
#AppNexus and #Brightcove trial software to help reduce amount of time it takes for video ads to load on publisher sites https://t.co/sCR5v62bVE #VideoFutures
.@AppNexus and @Brightcove ready tie-up to lower ad load time with video header bidding https://t.co/uxL8n714pf #VideoFutures
‘Reach is a vanity metric’: @Diageo_NA global senior brand manager Neil Shah talks future of video https://t.co/pZpRrwPYav #VideoFutures
Cool of @USATODAY to snap a pic of my dope panelists (and me) on their IG stories. 😅 Guess I'm a certified moderator now?
#VideoFutures
"TV can be a vanity metric, are people engaging? So in parallel we seek media outside of TV. @Spotify for example deliver metrics like playlists generated, an arguably clearer, actionable measurement"
- Neil Shah | Smirnoff Global Senior Brand Manager @Diageo_News
#VideoFutures
Sucks that you can't livetweet the panel that you just moderated.
Kudos to @ronan_shields , @MindaSmiley and the rest of @TheDrumAmericas team for the support.
And thanks to @TelariaVideo, @Diageo_NA, and @NBCUniversal for the company. This was a great convo on #VideoFutures. https://t.co/zwa05IBT59
Imagine a world where you see a shampoo ad on #connectedTV, you wink and it gets delivered the next day via drone #VideoFutures
“Television is not dying, it’s having babies...and in an environment where content is being consumed on all platforms we need to evolve our media mix models,” @kavitav @TheDrumAmericas @ronan_shields #VideoFutures
.@kavitav explains #CFlight @TheDrumAmericas #VideoFutures w/ @TelariaVideo @Diageo_NA, “in flight, in context, in demo.”
“Let’s get to counting viewers as accurately as possible, unfortunately the days of single sourced measurement are gone. Our goal was to unify what viewership looks like on all platforms...next step, business outcomes,” says @NBCUniversal’ @kavitav @TheDrumNYC #VideoFutures
Our Sr Director of Business Intelligence & Yield Asiya Vorontsova is excited to take the stage at @TheDrum’s #VideoFutures panel
NBCUniversal's Linda Yaccarino: 'We are not in the grade your own homework business' #VideoFutures https://t.co/abSdzrLH9E
#VideoFutures at the fabulous @USATODAY offices. Thanks to the @TheDrum for having @Brightcove here today.
Metrics mess: The Drum Twitter Q&A talks measuring video https://t.co/MhtB3DI6qQ #VideoFutures
Don't miss out on the UpFronts/NewFronts discussion. Our #VideoFutures event takes place tomorrow, Tuesday 8 May https://t.co/MvJ4nwLteA
Q5) there is too much missing audience in OOH use of linear TV. https://t.co/vJ29T96jFn
The uncounted OOH audience to linear TV would have been enough to keep linear TV number 1. It might not seem like a lot of activity but it has significant implications. #VideoFutures https://t.co/On9bcXirwM
2nd last question (we have a topical one about this week's Newfronts coming up). Q5) What sort of metrics should be introduced when measuring video viewership? #VideoFutures
And that's a wrap, thanks to everyone who contributed or followed our #VideoFutures Twitter Chat. If you're in NYC and want to keep the conversation going join us at our event on Tuesday (8 May). Details here: https://t.co/TtZVsYyQZu
@iab @kobrie @ronan_shields @Studio71US @GroupNineMedia @Viacom Now, @Studio71US has the strength of mega-influencers, which are becoming the next generation's A-list talent.
Look for their content block with @gracehelbig, @mametown, @TheRock, @rhettandlink and @FBE to do what #TGIF/#Shondaland have done for @DisneyABCTV
#VideoFutures
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