Top Tweets for #WinterAdTech
"If the user did not give his consent, you need to explain why you need his consent, it's a conversation. Consent is not something you gonna asked just one time" explained @nietasbes
#AdTech #Consent #Advertising #Data #WinterAdTech
"Header Bidding starts to shift from client-side to server-side finally and 1st party data solution have to adapt" said Lila Hunt
#AdTech #Consent #Advertising #Data #WinterAdTech
Lila Hunt from @System1co said that "advertisers can use signals and behavior on the page rather than a 3rd party cookie to make the link between brands and publishers And consent is the door opener"
#AdTech #Consent #Advertising #Data #WinterAdTech
Something key that @nietasbes reminded "Consent is not only for ads. It's not because you don't have the consent, that you can't display ads. CMP is not an adblocker"
#AdTech #Consent #Advertising #Data #WinterAdTech
Day 3 at #WinterAdTech is the perfect time to talk Consent with data. Join JoeLospalluto from Smart, Lila H. from @System1co, Sebastien Noel from @MPublicite and Markus Lauscher from Styria Digital One. https://t.co/yF0LAf5Drz
#AdTech #Consent #Advertising #Data
What we're seeing with CTV partners and broadcasters in Europe is the use of first party data matching to ensure they can safely create hyper-targeting opportunities says @aleeong of @AdobeAdCloud. #WinterAdTech #CTV
In Europe, the TV advertising business has always been owned by the channels. They own the content and have the planning infrastructure. In the US there are other players who can monetize the content. #WinterAdTech #CTV
Some great discussion coming out of #WinterAdTech today, including our very own @nicholasflood on a panel about intent packed search data and how it will drive meaningful engagement across the funnel. It's one of our key areas of focus for 2021 so watch this space...
Our next #WinterAdTech panel is about to begin. We’ll take a deep dive into the growing #CTV ecosystem and discuss what targeting looks like in a CTV world. With @RomainJob of @SmartAdServerEN, @austincscott of @xandr & @EmmaLouWagstaff of @Samsung_Ads 👉https://t.co/job16TNDMg
"We need to offer solutions that are neutral and scalable if we want to solve the #identity challenge for the whole industry". @Joanna_Burton spoke with @mediamath's Tim Purkayastha about building a #cookieless future at @SmartAdServerEN #WinterAdTech
https://t.co/f9Eu457hjr
Day 2 of the #WinterAdtech! ❄️ Join us today for 5 great panels around #adtech topics like the #cookieless future, #CTV programmatic, intent-packed search #data and #trust! With @mediamath, @Samsung_Ads, @Captify, @madhivetech & @LiveRamp - Register ➡️ https://t.co/DItzKojzny
One of the most valuable panels I’ve ever moderated - all thanks to the direct 😉 insights shared by our panelists!! #WinterAdTech
Thanks to @MrSadi, @valcarcel_pilar, @SeunOdeneye, and Richard Kanolik for the great discussion around direct buying models. #WinterAdTech
Thanks to @MrSadi, @valcarcel_pilar, @SeunOdeneye, and Richard Kanolik for the great discussion around direct buying models. #WinterAdTech
"To move the transparency conversation on, there needs to be a shift in emphasis on it. Transparency is key to long-term growth and sustainability," says @VodafoneUK's Richard Kanolik #WinterAdTech #DirectBuying
If you’re paying more for direct, there needs to be an added value. The guarantees, transparency and data layering are beneficial tradeoffs for the increased cost. #WinterAdTech #DirectBuying
From the publisher side there are a lot of benefits to going direct. It's more efficient as you have control of demand and a more direct relationship says @valcarcel_pilar of @Taboola. #WinterAdTech #DirectBuying
“Our strategy is to work with as many partners as necessary in the ecosystem, to make sure that the needed value is created across the value chain” explains @vignomadic – Senior Director, Media Partnership at @Mediamath while talking about the need for diversity. #WinterAdtech
Let's take a moment to appreciate how dedicated Dominic Joseph (@Captify's CEO), Arnaud Creput (Smart's CEO) and Marine Desoutter (Product Marketing Lead at Smart) are to the #WinterAdTech Event. Full gear on for the No Cookie, No Pain round table. #advertising #identity
The #WinterAdtech starts today! Join us as we partner with @Samsung_Ads, @LiveRamp, @mediamath, @Captify, and @madhivetech to bring you 3 days of panels around key industry topics like #advancedTV and the #cookieless future. Save your spot for our event: https://t.co/OjFQ4XkuW4
What can advertisers learn from OTT's local ability to mix targeting and scale? Register to join us at our #WinterAdTech event next week for a conversation on how this unique expertise offers a promising future for #OTT. https://t.co/cNIQmjyqoY @madhivetech @CTVmedia @TalonOOH
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