Top Tweets for #bigthink2018
This is @rshotton doing his thing at the #bigthink2018 - if you're lucky enough to be a member of @PMFGlobal you can catch him doing his thing at the #PMFConf
Love this from @rshotton -
People never interpret ads in isolation. Context can be more important to ad believability than the ad message itself. #bigthink2018
The perceived expense of different media means people ascribe greater value to the media they think cost more, says @rshotton
#bigthink2018 #costlysignalling
Great presentation and POV by @Creature_Stu today @Thinkboxtv #BigThink2018 - consumers see more 30”spots, so let’s celebrate them more as an industry
83% of the #bigthink2018 audience thinks they are better at their jobs than their peers - showing over-confidence bias. Statistically it should be 50%, says @rshotton
Great Panel @Thinkboxtv #bigthink2018 this morning. Ideas and opinions from @alexsteer & @fullerette3 are testament to the importance of agencies and their talent.
Now at #BigThink2018, a look at scripted comedy: Simon Nye, Pete Thornton from @UKTV, and @susan_wokoma...
Engineering industry came to @nowfeed with a supposed recruitment crisis, says @fullerette3 - but when they looked at the data they found it wasn't a recruitment problem, they just needed to delay retirement #BigThink2018
.@alexsteer takes aim at the cliche that 'data is the new oil'. Says that in advertising we are treating data like exhaust fumes not oil - we don't really use it to fuel the engine of what we do.
#BigThink2018
.@SadlerClaire on targeting in media: "just because you can, doesn't mean you should". Need to find the right balance between scale and precision #BigThink2018
.@SadlerClaire GDPR transparency will be a good thing for brands and their customers. Will keep customers at forefront of business + actively engaged customers are more engaged customers #BigThink2018
Fantastic morning ahead at @Thinkboxtv’s Big Think 2018 hearing about the latest in TV, media, data and comedy #BigThink2018
Tune in to @bigthink from 09.30 to see our CSO, @fullerette3, discuss all things data: the depths, dividends and delusions https://t.co/4XZs5GGh78 #bigthink2018 #WednesdayWisdom
This morning’s #BigThink2018 is about some of the big themes in media, not just about TV.
But, if you need a quick hit of pure TV goodness, our nickable Killer Charts are here for you...
https://t.co/DUnqNeCvrc
Ready for a whopping great think this morning?
Splendid.
Watch #BigThink2018 live from 9.30am
https://t.co/zAohj5rVNq
Starring 👇
@SadlerClaire
@alexsteer
@fullerette3
@Channel4's Sanjeevan Bala
@jonmwatts2
@Creature_Stu
Simon Nye
@UKTV's Pete Thornton
@susan_wokoma
@rshotton
Congrats to StarTalk @Patreon supporter @jennjshin, who was a featured speaker at last week's @IBM #BigThink2018. Here's a photo of her on a Las Vegas billboard, and a screenshot of a comic featuring her as an IBM Data Influencer! Great work, Jennifer - keep looking up!
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