Top Tweets for #effectiveness2018
Interesting summary by @raymondSnoddy on the #effectiveness2018 summit held by @Newsworks_UK. https://t.co/FpgGHKH30R
Such a bright & colourful reception from Rosie @MediaComUK this morning... enjoy the toblerone 🤗#effectiveness2018 #qualityrules
Check out our latest effectiveness research projects with @GroupMWorldwide @lumenresearch @unrulyco @FutureThinkHQ @BritishGas presented at our Effectiveness Summit yesterday: https://t.co/dk9QLG6KTO #effectiveness2018
Robin O’Neill proves the argument that premium inventory is worth the cost versus standard exchange inventory and smashes all key metrics including ad recall, brand awareness & perception and recommendation intent. #effectiveness2018 @GroupMWorldwide @newsworks_uk
‘Premuim inventory is worth the cost’ states Robin O’Neill, MD Digital Trading at GroupM UK while unveiling our quality media research at #effectiveness2018 in partnership with @newsworks_uk. #quality #advertising #research
Premium placements also produce stronger response rates: +10.5% for brand awareness, +19.2% for ad recall, +9.7% for brand perception & +10.3% for recommendation intent @GroupMWorldwide #effectiveness2018
Robin O’Neill, MD Digital Trading at GroupM UK shared our quality media environment research in partnership with @newsworks_uk at their #effectiveness2018 summit this morning. #brandsafe #quality #advertising #measureable
Brands are missing out on £3bn profit by underinvesting in newsbrand says @MsDeniseTurner #effectiveness2018
.@MsDeniseTurner on why it’s vital to separate out digital newsbrands vs the amorphous mass #effectiveness2018 #planningforprofit
Better context + a better audience = better results says Mike Follett. We now have a number to put against what counts as a better context, audience and result #effectiveness2018 @lumenresearch
Ads that are more likely to be seen are also the ads that are most likely to convert to sales - it’s pretty simple says Patrick Smith @BritishGas #effectiveness2018
Ads on newsbrand sites have a 29% chance of getting noticed vs an 18% average for non-newsbrand sites @lumenresearch #effectiveness2018
Site choice makes a big difference in driving attention to advertising. The best performing site in the UK last year was @thetimes - ads have a 54% chance of being noticed #effectiveness2018
Not all formats get noticed at the same rates - it’s worth paying for larger, more immersive formats says Mike Follett @lumenresearch #effectiveness2018
Only 22% of ‘viewable’ digital ads are actually being viewed. Yikes! @newsworks_uk @lumenresearch #effectiveness2018
TV is vital to drive brand awareness, while newsbrand advertising increases sales and loyalty - they make a great combination 👍 -according to a new study with @FutureThinkHQ #effectiveness2018
New research with @FutureThinkHQ shows that ad campaigns involving newsbrands cut through well and have the biggest potential to drive purchase and loyalty #effectiveness2018
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