Top Tweets for #magicsource
#PlayList
#TótemAfrotropicalBoite
#SteveMonite #MagicSource #MuchosPlus #GeneralEhiDuncan @ChuckWild #NairobiMatataJazz @BatidaOfficial @_MayraAndrade_ @POIRIERsound @WaahliWyzahMusk #LeMarabout #DigitalAfrika #FabFromToulouse @SolPowerDC #DeleSosimi
https://t.co/KEC4ilheur
People who support you try to help you to a certain extent. But at the end of the day it is always about your passion, believe and hard work.
#startup #magicsource
"If we can take effectiveness beyond the data geeks and strategists then we’ve got a chance of proving the value of what we do," says @BBHblacksheep
@tomroach #MagicSource https://t.co/jsITOgkxa6
Emotional efficiency: Doubletree cookie , St Pancras longest champagne bar in Europe, A&E triage . Brilliant - as ever @rorysutherland #MagicSource @Thinkboxtv
"A promise made in front of a large group of people at one time is more effective than a promise made in front of one person. We instinctively attribute more trust to a message that's not targeted because others are also seeing it too."
@rorysutherland at his best.
#MagicSource
Stimulus + context + (perception x meaning) = emotional efficiency + behaviour change. Simple really.
#MagicSource #alchemy
As ever, reluctant to live tweet @rorysutherland because of the risk of missing something. Best to tune in now https://t.co/zAohj5rVNq or watch when we make it on demand #magicsource
And to conclude #MagicSource, who better to talk about creative alchemy than @rorysutherland @OgilvyUK?
No one, that’s who.
Watch live https://t.co/zAohj5rVNq
Kind words from our @NHSEngland client, Ian Hampton, It's true client/agency collaboration at its best. Making for great work that speaks to the nation. #WeAreTheNHS. @MPeakeOfficial @ITV #MagicSource
As Vanessa Williams once said:
“Sometimes the snow comes down in June,
Sometimes the sun goes round the moon,
Just when I thought our chance had passed... here’s @rorysutherland “
@Thinkboxtv
#MagicSource
Ian Hampton from @NHSEngland sums up the ‘We are the NHS’ campaign’s success:
TV at heart of integrated campaign
Speak to all the people to appeal to the right people
Unflinching commitment to authenticity
Building emotion and prompting action
#magicsource
@MullenLoweLDN
Hearing the incredible story of how @MullenLoweLDN made @NHSEngland the most liked ad of 2018. We will make the story of how the ‘We are the NHS’ campaign reversed the downward application trend available to watch asap.
#MagicSource
If you wrap information in a story and give creativity the space to tell the story, information goes in much quicker – Justin Gibbons from Work Research
#magicsource
It is a matter of time indeed: Long ads work harder #effectiveness #memory #magicsource @Thinkboxtv
Don't miss Jo and Katie speaking @Thinkboxtv to discuss the power of storytelling, using our @NHSEngland work as an example and covering what made that ad so popular. Watch the live stream here: https://t.co/sORkWTOqgl #MagicSource
Thanks Justin. Great to have contributed it @WalnutUnlimited @andymyers #storytelling #memory a very challenging project indeed! #MagicSource
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