Top Tweets for #ppchat
PPC's next frontier? Visual search ads! Get ready for campaigns driven by what users see, not just type. #PPCtrends #VisualSearch #2025Marketing #ppchat
Check out the Paid Search Association Conference 2025 lineup!
Be sure to give each of these people a follow! They are volunteering their time to teach you valuable tactics.
Register Here: https://t.co/SBD5ozdhn0
Sponsored By: @JumpFly & @WeAreKlever
#psac25 #ppcchat
Often, I forget that a few years no one shared their marketing tactics and strategies.
We had Twitter #ppchat, Jon Loomer's blog, and that was it.
Even my own channel was pretty novel at the time, and all I did was show people how to structure Facebook Ad accounts.
Seriously, guys. I almost never see a responsive search ad (RSA) use all of the descriptions. Do you?
99% of the time I see 2 in use *at all*. The other 2 have never even been tested. Multiple accounts have the same thing. Is this some unreported bug with RSAs?
#ppchat
I recently stumbled upon a remarkable #chatbot. It's like having the most knowledgeable #GoogleAds and Analytics expert right at your fingertips, offering technical support and strategic advice.
Give it a try and let me know how you like it! https://t.co/8HsZ4K4QZ1
Me: The only calls we are getting from this LSA are on brand terms.
Google:
Well, gee, that's real confidence inducing 🙄
#ppchat
Happy Thanksgiving #ppchat, #googleads and entrepreneur friends!
A lot to be thankful for this year.
In particular I’m thankful for all the the new perspectives I gained during a recent trip to New York and getting the chance to finally the legendary Don Draper. 😬
PPC Question? If I have a Matched Location of Benson, AZ, a Most Specific Location Target (Matched) of 85602 and the Targeting Location type is "Location of Interest," what does this mean? I am getting this general scenario for a location that I do not target. Thanks! #ppchat
Interesting take on account structure. Makes sense for ecommerce; I think it would be a lot harder to get good results for B2B. Might be worth testing on a small scale though. #ppchat
The Hagakure method for Google Ads management https://t.co/hFCMw15wAc
Dear Google,
I know you have revenue targets to hit but please take away that terrible feature that lets you spend over your daily budget.
People will spend more if they make more, you don't need to trick them.
Regards,
Every 👏 Single 👏 Google Ads 👏 User #ppchat
Hey #ppchat, this Tweet inspired a game of…
Tell me how long you have been running Google Ads without telling me how long you have been doing Google Ads.
Go!
Been doing Google Ads since 2003, AMA.
With AI, as with all things, there is a difference between “can” and “should”
AI campaigns will need to be edited and curated with an eye toward CTR & conv. rate
Ultimately A/B tested like crazy
The “should” will emerge from the tests
#ppchat
Ok, I'm watching the part about how AI can create your campaigns for you...
The video resizing piece is cool.
But look at the example ads 😱
Headlines are bad. Description just trails off.
Callout for Dog Food
Headline of "For people, with cats" Seriously?
#PPCChat
Paid search ads are a 4-letter word in the #creator community.
Why?
If there is demand & you can run them profitably, why wouldn't you?
Investing in ads is like hiring someone to market your business 24-7.
Invest in ads & multiply.
#buildinpublic #ppchat #marketingtwitter
🤔 Hey #ppchat who else does this? Any good stories?
Been thinking about running a #GoogleAds campaign that defies best practices to promote my @musicmeltingpod podcast.
I may be lighting my money on fire OR I could be on the verge of something.
Either way, should be fun.
Do not take results personally.
My first job was incentive based online sales.
Took me a while to realize the process is more important than the short term results.
#ppchat Q5
Want to make sure we get to this Q...
Q5: What is the best piece of career advice you’ve received?
Or is there advice you wished you had received or received sooner?
#PPCChat
Paid search ads are a 4-letter word in the #creator community.
Why?
If there is demand and you can run them profitably, why wouldn't you?
Investing in ads is almost as good as printing money.
Be smart. Invest in ads.
#buildinpublic #ppchat #marketingtwitter
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