@KarelStoy Increasing the bid cap drives spend while keeping the CPA relatively stable. In my experience, bid caps deliver a more consistent CPA at higher spend over 7 days than a HV campaign has.
Ok hereโs the set up.
CBO Bid Cap Campaign targeting 1 country max (usually where the winning ad is working)
Set the bid to 20% higher than ur current cpa that youโre getting
Donโt inflate the campaign budget, start modest and scale the budget 20% every few days
@ytadsdotcom you won't need to inflate the budget because your bid is set 20% higher than what meta was already getting per purchase in your testing campaign. if you do it correctly, it will almost always spend entirely.
I love Sidekick.
But this is honestly one of the worst dashboard updates. @tobi@harleyf@Shopify
We use the dashboard to track our key metrics quickly. Shoving an AI prompt front and center while making merchants hunt for actual sales dataโฆ
In whose world was it a good idea to make this change to the @Shopify dashboard?
Makes almost zero sense to me, I am not on Shopify to use sidekick, I'm there to look at the analytics at a glance.