John Joseph

Growth Marketing for B2B SaaS, Fintech / Brand, Content, Revenue Operations

[John Joseph @hellojohnsource]

GOOD FOR BASKETBALL. NYK vs SAS

[John Joseph @hellojohnsource]

Just part of the perks of being in the third world.

[John Joseph @hellojohnsource]

My mom has gotten denied by the @USEmbassyPH 3x in the past decade just trying to see her children & grandchildren. Always asking questions meant for my dad when they haven't seen each other physically in over two decades.

[John Joseph @hellojohnsource]

I don’t have a fix. I just think we should at least be honest about what we’re doing when we do it.

We’re not healing anything.
We’re decorating.

[John Joseph @hellojohnsource]

I bought the shoes.

I bought the jacket too. And something else I can’t remember, which is probably the point.

[John Joseph @hellojohnsource]

You accumulate. Then you accumulate shame about the accumulation. Then you buy something that feels intentional to balance it out.

The pile just gets more curated.

[John Joseph @hellojohnsource]

I try to mitigate this by being accountable. Maybe the approach should be:

- how do you communicate the path for marketing to be revenue bearing (or any other metric that matters to the business)
- what milestones do you create to visualize a finish line

[John Joseph @hellojohnsource]

In marketing, I find that burnout happens when

- you feel like your output is undervalued
- you feel like it's the first to come out the window when things go south
- you feel like everyone's a marketing expert who needs to weigh in

[Naval @naval]

Lot of people claim they’re in decentralized finance when really they’re just in unregulated finance.

[John Joseph @hellojohnsource]

Always a delight seeing masters at their craft

[Namya @ Supafast @namyakhann]

Your fancy website design is killing your conversions!

The main goal? Visitors → Customers

But most sites let complex designs destroy this.

Here are 9 modern design trends for MAX conversions:

[John Joseph @hellojohnsource]

I initially built this for a SaaS startup, so I'm planning to just create something specific in that space

[John Joseph @hellojohnsource]

Building out a template on Notion for startup growth systems - would love share it for free if you can give me an honest review :) #notion #growth #startups

[John Joseph @hellojohnsource]

@garrytan The reason why that is:
1. They want to go fast
2. They don't know who they their design to specifically speak to

Good design work is painstaking with r&d and decision making should be customer centric

[Prakash @8teAPi]

TBH I don’t know 🤷‍♀️, I have a list of potential reasons for delay and all of them are a little unsettling

A) Elections - like Sora release which they explicitly constrained because of elections, OpenAI is trying to not inject new issues into the discourse

B) Data Center Capacity - Rumored to be 10 trillion+ param, so requires much more buildout before widespread release

C) Cost - in line with param numbers, so waiting for buildout while optimizing inference model

D) Fear of Social Disruption - this is going to be the starts of discontinuous social change. A year from now most professional services might be 50% -80% wiped out: coders, marketers, lawyers, tax accountants, journalists, financial advisors

E) Fear of Destroying Partners and Friends - the disruption is going to impact the Valley first, decimating software in the same way software decimated the old economy. So it may impact many of OpenAI’s customers.. in the same way ChatGPT release affected JasperAI.

F) Overconfidence/Hubris - amazingly the board fiasco last year probably reset the clock on humility for a while, but still possible

Probably a combination of the above..

[John Joseph @hellojohnsource]

Call me a skeptic but every time these directory websites tell you they have x amount of views with a clunky landing page - I'd have to insist that you're capping.

[Kunal Shah @kunalb11]

#MondayMotivaton