Henry Hund

husband & dad of 👦🏼👦🏼
built 4 startups. 2 exits (~$100M)

founder @ protocol, fractional AI GTM engineering that multiplies your marketing team with AI

[Henry Hund @henryhund]

Some favorite recent AI GTM builds:

- Company context + SEO agents
- Nightly signal scraping (job boards, targeted roles)
- Lead outreach manager
- Weekly ICP and creator research
- Personal context layer
- Agents trained on my fav books

1/8

[Henry Hund @henryhund]

I find AI helpful for every step of writing except coming up with the first draft and finalizing the final draft.

Everything in between, AI's good for it.

[Henry Hund @henryhund]

@BenyaminHolley Yeah I’m so tired of the send more emails faster trope. It’s pretty much guaranteed to fail

[Henry Hund @henryhund]

Who got their first customers from X?

[Paul Mit @pmitu]

What got you your first 10 customers?

[Henry Hund @henryhund]

@CiprianiRanieri Totally depends on what you're selling and who you are selling to, and the economics.

[Henry Hund @henryhund]

@MitchellKeller_ I'm waiting with bated breath for that vid

[Henry Hund @henryhund]

@curious_vii This sounds like the right approach to me

What types of clients have liked this (rather than, say, just hooking up the Salesforce MCP)

[Henry Hund @henryhund]

Don't give your team MCP access to your data warehouse or CRM.

Open your mess of a system to team members w/ no data or revops exp and you'll get more mess.

Access to systems needs to be provided w/ context & guardrails for data quality and outputs.

[Henry Hund @henryhund]

Yes, I agree, but there are probably ways to build towards this without a huge budget. Just would require some creativity

I've started to think more and more LinkedIn is ripe for disruption, given how performative and what a mess it is

I think there's something there, though I know what I'm saying probably just added a few 0s to the estimated user acquisition budget

[Henry Hund @henryhund]

@Jingg_n_Tonic @Muse Yeah this is awesome. I've been meaning to hook my Hermes to my @tillermoney transaction feed, to watch for suspicious purchases and keep track of (and help me cancel) subs I might forget about... but maybe I'll try it with @Muse or @bot

[Henry Hund @henryhund]

@mfishbein such a refreshing take, and also so obvious as long as you go a bit below the surface of the superficial argument that AI replaces humans

[Henry Hund @henryhund]

@MitchellKeller_ Ok color me intrigued. Do you have any more detailed write ups on what you’ve been doing with all these and how they are going?

[Henry Hund @henryhund]

@ArjunMahadevan First sales call

[Henry Hund @henryhund]

@adambcohen93 I've long questioned the idea that token prices have to go up.

The competition is too brutal.

And a lot of it is coming from China, where government support is likely going to keep token prices low, which will drag down costs for everyone globally

[Henry Hund @henryhund]

@adelwu_ Selling tech to tech companies is precarious

Selling services or tech to not yet AI pilled companies seems like it’s wide open

[Henry Hund @henryhund]

@GeorgeJeffersn Old laptop running Claude Code in tmux sessions in your office

Tailscale

Access the tmux sessions from your daily driver laptop and phone any time 24/7

Hermes is a pretty good addition to this setup too

[Henry Hund @henryhund]

@mfishbein I would definitely subscribe to your email list to learn more about your journey

[Henry Hund @henryhund]

@TTrimoreau What’f you change yesterday to up your visibility?