Brandon Ghaeli

CEO at Iris Booth

[Brandon Ghaeli @heyitsmebrandon]

@harleyf @tobi @lulumeservey Time to add to the collection! Put me down for 10 on pre-order https://t.co/9y8f40iN0O

[Brandon Ghaeli @heyitsmebrandon]

I think I manifested this into existence.

[Bryan Johnson @bryan_johnson]

Eating spicy chili peppers might reduce your risk of death.

A study of 500,000+ people found that regular chili eaters:
+ 25% lower rate of all-cause death
+ 26% lower rate of cardiovascular death
+ 23% lower rate of cancer death
Compared to those who rarely ate chili.

Hot ones i’m ready for you

[Brandon Ghaeli @heyitsmebrandon]

@typesfast https://t.co/tFOmhfVQ5O.

DM me and I’ll help you get it done.

Our professional headshot booths deliver studio-quality portraits, instantly. Rent for 3 days w/ on-site support to assist subjects and ensure smooth ops. Trusted by Microsoft, Uber, Deloitte, etc.

[Brandon Ghaeli @heyitsmebrandon]

@carlrivera I think this discounts the role of $. Most people are looking to improve quality of life for themselves and family (perceived as having more $). Short-sightedness leads them to peter principle themselves to do it. Goal should be to earn the promo by demonstrating the skills req’d

[Brandon Ghaeli @heyitsmebrandon]

A lot of founders questioning themselves today, asking why Soham Parekh didn’t care enough to scam their business too. 😂

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

Act as the CEO you are going to be in 18-24 months

That’s what your customers, team, and partners want to see

[Brandon Ghaeli @heyitsmebrandon]

@elonmusk Those screaming that the rewritten dataset could be biased or skewed are willfully ignoring the fact that all historical accounts are biased by those who wrote them in the first place. Just agree that it’s ambitious to seek (and train on) truthful accounts from all perspectives.

[Brandon Ghaeli @heyitsmebrandon]

@nejatian @Shopify I bet DAU increases when the density of the local digital marketplace converges with the density of my local physical marketplace.

I’d have higher confidence in finding my local haunts, I could order ahead, BOPIS, etc.

Time to test a “stores near me” map?!

[Brandon Ghaeli @heyitsmebrandon]

Unpopular but honest opinion:

The idea of a 9 to 5 is a lie.

Only three questions matter.

1. What I do want?
2. Does my work get me closer to that?
3. How badly do I want it?

[Brandon Ghaeli @heyitsmebrandon]

Someone recently helped me understand there are moments that call for a business to be a lightning rod on a particular political or social issue.

This is so obviously not one of them. Nobody gives a shit about Folgers, and Loblaws lacks the social capital to make this believable

[Unbranded @Unbranded63]

I'm fairly certain Loblaws leaked this story to get some positive PR. Dropping a discount brand of coffee is painless for them.

[Brandon Ghaeli @heyitsmebrandon]

Say what you will about the benefits of remote work, there’s an energy outside the home office that you just can’t replicate.

[Brandon Ghaeli @heyitsmebrandon]

If you don’t feel a pang of sadness today for Hudson’s Bay, you’re not really Canadian.

Founded in 1670, it predated our country itself by more than TWO centuries

And now it’s gone.

You can chalk it up to a failure to adapt. But still, call it what it is: a shame.

[Lenny Rachitsky @lennysan]

If you're frustrated at work, consider joining a smaller company

[Brandon Ghaeli @heyitsmebrandon]

Early in my career, I wanted the word “strategy” in my job title. It felt important.

Now when I see it, my BS radar goes off.

Strategy is everyone’s job.

And more importantly, what good is strategy when it’s created by someone who’s not accountable for its execution?

[Brandon Ghaeli @heyitsmebrandon]

@lennysan Why doesn’t a founder burn out? It’s definitely not. A lack of effort. Either a different motivation or a different tolerance

[Brandon Ghaeli @heyitsmebrandon]

The left/right spectrum of beliefs is obvious, but adding a north/south intellectual dimension is a game changer. Once you see it, you can’t unsee it. In meetings. On X. In your own head.

Low-rung: defensive, confident without clarity
High-rung: curious, willing to be wrong

[Brandon Ghaeli @heyitsmebrandon]

Blown away that Tim Urban's "What's Our Problem" isn't called out as a must-read in more circles.

The high-rung/low-rung framework might be the single most useful framework I’ve come across as a leader and in my day-to-day.

[Jeff Richards @jrichlive]

Dinner with a group of CEOs and a legendary CEO this week.

Q: "How did you get your execs to feel a sense of urgency and drive that through the rest of the organization?"

A: "You have the wrong execs."

🫳🏼🎤

[Brandon Ghaeli @heyitsmebrandon]

Can’t help but see @Humane as our generation’s General Magic. A compelling vision but ahead of its time.

The AI Pin just felt like it skipped 5 years of infrastructure and behavior change.

@sama and Jony Ive might be aiming at the same vision with io, but is the world ready?

[Brandon Ghaeli @heyitsmebrandon]

Absolutely wild that in this day and age, a top telecom provider can go down and they don’t even post a “we are working to resolve it” message. The bar is low and it’s a matter of time before another protected industry fails because they haven’t had to compete for years.