Hill Media Group

Digital Media Agency. Local SEO | Wordpress | Email/Social

[Hill Media Group @hillmediagroup]

Pretty doesn't make the phone ring. Clear does. Can a visitor tell what you do, where, and how to reach you without scrolling? https://t.co/ADon3q0YLL

[Hill Media Group @hillmediagroup]

AI can write the post. It can't know your customers, your town or your process. That part's on you. https://t.co/ADon3q0YLL

[Hill Media Group @hillmediagroup]

For a lot of local businesses, your Google Business Profile is the real homepage. Keep it current. https://t.co/ADon3q0YLL

[Hill Media Group @hillmediagroup]

More traffic isn't the goal. Being found by the person already looking for what you do is. https://t.co/ADon3q0YLL

[Hill Media Group @hillmediagroup]

@RichP It was decent. Great people and conversations. Content was 6 out of 10.

[Hill Media Group @hillmediagroup]

After 10 years away, I returned to #WordCampUS in Portland to find WordPress at the intersection of AI innovation and community values—check out my recap and photos from #WCUS25: https://t.co/Z3FwGNO07K

[Hill Media Group @hillmediagroup]

Just wrapped up WordCamp US 2025 in Portland—my first in 10 years! Amazing to reconnect with the WordPress community and capture these moments as a volunteer photographer 📸

#WCUS25 #WordCamp #WordPress #Portland #WordCampUS #Community

[Hill Media Group @hillmediagroup]

SMX Advanced 2025 Recap - What Small Businesses Need to Know About the Future of SEO
#SMX
https://t.co/8QneebkiSk

[Hill Media Group @hillmediagroup]

Proof that @Google crawls even smaller websites like ours quickly and effectively.
Remove 2025 from the query, and the AI Overview includes our article but also info from past SMX events. Ask it to show 2025 results only, and it cites us quite a bit.
#SMX

[Hill Media Group @hillmediagroup]

@Qualitylinkss @BrockbankJames No thanks. Please see the point that @BrockbankJames made that I outlined in our #SMX recap article.
https://t.co/nbwatJx3A3

[Hill Media Group @hillmediagroup]

"In this era, metrics won’t stick; the only thing that will stick is impact." @BrockbankJames #SMX
Relevance and results matter more than traditional metrics like DA, DR, or link count.

[Hill Media Group @hillmediagroup]

@msirkin and it was awesome. So glad it's back.

[Hill Media Group @hillmediagroup]

Here's what I learned at @SMX Advanced in Boston last week. #SMX
https://t.co/nbwatJx3A3

[Hill Media Group @hillmediagroup]

"LLMs favor authority, niche expertise, and structured editorial content." @KelseyLibert #SMX
AI models rank content based on trust, clarity, and domain-specific depth, not just keywords.

[Hill Media Group @hillmediagroup]

"AI makes everything a commodity. Your job is to make it a brand." - @DigitalSamIAm #SMX
As AI levels the playing field, differentiation through brand becomes your edge.

[Hill Media Group @hillmediagroup]

@MordyOberstein Thanks for the good content and the share!

[Hill Media Group @hillmediagroup]

“The web isn’t stagnating—it’s constricting. Fewer new sites are breaking through.” @MordyOberstein #SMX

[Hill Media Group @hillmediagroup]

"Brand is not a logo. It's an emotional experience." - @mikegrehan #SMX
In the AI age, what people feel about your brand is more powerful than what it looks like.

[Hill Media Group @hillmediagroup]

"Be very, very clear about what you actually do—LLMs reward clarity." @CrystalontheWeb #SMX

[Hill Media Group @hillmediagroup]

"Understanding your audience is the new link building."
— Emphasizing that empathy and user context matter more in AI search than backlinks. @bart_goralewicz #SMX

[Hill Media Group @hillmediagroup]

“Your site is just one part of the content spectrum. Think YouTube, LinkedIn, even Maps.” @jes_scholz #SMX