Amy Bishop

Farmer's daughter, digital marketer, Boilermaker, funny ppl enthusiast. PPC freelancer. International Speaker. #MarketingTwitter

[Amy Bishop @Hoffman8]

Some interesting #fbads data. We were trying to compare the true delta in prior months, since CPL looks like it’s ballooning.

Here’s what we looked at & the results.🧵

[Amy Bishop @Hoffman8]

Discover 5 ways you’re losing money in #GoogleAds without even knowing it. By Michelle Morgan (@michellemsem) via @WordStream>> https://t.co/X8oHsoB9es
#PPC #paidsearch

[Amy Bishop @Hoffman8]

#GoogleAds is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new campaigns. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> https://t.co/1uVYB4opbl

[Amy Bishop @Hoffman8]

Frederick Vallaeys (@siliconvallaeys) shares 5 ways to get the most from Performance Max in 2025 via @sengineland>> https://t.co/SOs3TPtPtZ
#PMax #PPC #googleads

[Amy Bishop @Hoffman8]

Learn how to use lookalike segments in #GoogleAds. By Jyll Saskin Gales via @sengineland>> https://t.co/jXNAlL0IUT

[Amy Bishop @Hoffman8]

“Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique searches over the past 90 days. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> https://t.co/szeMlyH3OE

[Amy Bishop @Hoffman8]

A new “Used since” column reveals when assets were added to #GoogleAds accounts, giving advertisers crucial historical context for managing their creative assets.Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> https://t.co/mRaiHLK3ns
#PPC #paidsearch

[Amy Bishop @Hoffman8]

Learn more about the power of retargeting and how #PPC ads can re-engage potential customers. By Lidia Havens via @ppchero>> https://t.co/ogHaPXknRo

[Amy Bishop @Hoffman8]

Joshua Dreller explores a full-funnel approach to #RetailMedia placements via @skaicommerce>> https://t.co/gpEvIQ6Snk

[Amy Bishop @Hoffman8]

Max Trotter shares 4 practical ways to use generative #AI for ad copywriting via @sengineland>> https://t.co/WMxoMvTmGg

[Amy Bishop @Hoffman8]

@menachemani explores how to uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts via @sengineland>> https://t.co/GcldJ97tZN
#PPC #googleads

[Amy Bishop @Hoffman8]

Maximize conversions by tailoring content to each sales funnel stage. Kristopher Jones’ (@krisjonescom) guide provides strategies for crafting high-impact content at every step via @sejournal>> https://t.co/chgbcGu8u3

[Amy Bishop @Hoffman8]

In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way. Learn more from Sarah Stemen (@runnerkik) via @sengineland>> https://t.co/mga7E8S5v5

[Amy Bishop @Hoffman8]

#PaidSearch and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> https://t.co/2NlV1iK5f5

[Amy Bishop @Hoffman8]

Discover how phrase match keywords can broaden your reach and connect with users' search intent. By Frederick Vallaeys (@siliconvallaeys) via @sejournal>> https://t.co/l8bLoke0AK
#PPC #googleads

[Amy Bishop @Hoffman8]

Matt Bowen offers advice for how to optimize #GoogleAds campaigns to deliver real results for small businesses via @sengineland>> https://t.co/b5Px9Gt7iJ

[Amy Bishop @Hoffman8]

#AmazonAds is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> https://t.co/i4vcx0xlP6

[Amy Bishop @Hoffman8]

Learn more about #MicrosoftAds’ Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks. By Anu Adegbola (@TheMarketingAnu) via @sengineland>> https://t.co/MdHvW1pOOL

[Amy Bishop @Hoffman8]

Frederick Vallaeys (@siliconvallaeys) shares everything you need to know about #GoogleAds scripts via @sengineland>> https://t.co/lnbhHKbvZq

[Amy Bishop @Hoffman8]

#MetaAds created a content moderation system that protected its biggest advertising revenue streams while raising questions about fairness and transparency in its platform policies. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> https://t.co/BktZbz9pHn

[Amy Bishop @Hoffman8]

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> https://t.co/rOFiTWdt4w
#googleads #PMax