4) TEST ALL OF YOUR LINKS before sending any communication. Again, make it easy to buy from you.
Good luck, and please let me know if I can help! I’m offering limited free comms support for small biz. Reply or send me a DM 😘😘😘
#covidcrisiscomms
My darling small biz owners (and some of the giants): I know you’re freaking out along with the rest of us, but if you’re going to send #crisiscomms:
1) don’t make it into a sales pitch - have empathy, care, compassion and ask for support if that’s what you’re doing
3) If you’re trying to make sales - especially in hospitality - be SUPER CLEAR in what you’re offering, how it can help (you and them), and exactly how to get it - “go to our website” is not enough. Make it as easy as possible to buy from you.
#crisiscomms
You: I haven't showered or put on pants for days, I'm surviving on a diet of homemade seltzer and dry cereal
Freelance writer: Did you remember to invoice
the terrifying thing about an outbreak that requires people not to leave their homes for 90 days is it means the only ones to survive will be freelance writers
Wowza ! Our founder @KateJacksonK knows how to pick the right speakers for our biz dinners! Congrats to @oaknorth@ValKristensen and the Acorn OakNorth team. Val was only just sharing their growth story on Monday evening at one of this week’s Tablecrowd dinners...