The way Dove consistently evolves their “Real Beauty” brand platform
to remain culturally relevant is impressive.
They consistently identify a fresh tension to push against: From Photoshop, to Instagram, and the workplace, to this latest take on AI.
https://t.co/WHMASL63SL
“Include a QR code.”
“Add a line to explain the visual.”
“It needs a call-to-action.”
A “No” to all of the above. That’s why the latest @British_Airways campaign by the lovely folks of @Uncommon_Studio is so utterly marvelous. Again.