I cloned @jonathan_wilke's https://t.co/E6vc7HowFJ
His site: pay any amount, that's your rank on a list. Brilliant. Simple. Made real money in a week.
I didn't want to make a worse copy. So I asked myself: what's the most dramatic version of a leaderboard?
A race.
Three cars always on screen. $1 = 1 MPH. Top three get their car on the track. Get overtaken, pit, top up, retake the lead. "Laps led" is permanent, so even if you get lapped, the record remembers you held P1.
Built in a day. Shipped last night.
Jonathan, your car is welcome on my grid anytime.
https://t.co/f0P0IxzgSe
This method is criminally underused:
Turn your product’s activity into content. Don’t post about the product, post what happened on it.
I’m doing this with https://t.co/f0P0IxzgSe, a pay-to-rank race. Every overtake, price change, and lead battle is a tweet.
48 hours in: 12 paying companies, 6 lead changes, 1,500 visitors. All organic.
OVERTAKE.
https://t.co/DGAGKY3BJY takes P1 for $25.
GolfSim led 60+ laps and just got shuffled to P3 in one afternoon. First Level Up Leak Detection at $20, then Testimonial at $25.
Six leaders since launch. $3 → $7 → $18 → $19 → $20 → $25.
12 cars. The lead costs $26.
https://t.co/f0P0IxzgSe
New on the race: overtake videos.
Pass someone and you get a downloadable clip of your car taking P1 from theirs. Logos on both cars, real speeds, ready to post.
You were going to screenshot it anyway. Now it moves.
https://t.co/oHceYV9rVm
Every link to the site unfurls as the current podium. So when you share "I'm leading," the people you sent it to might open it and see you in P2.
Yes, that's on purpose.
I launched a site where your money is your speed.
$1 = 1 MPH. Top 3 get a car on a live track. Get outbid and everyone watching sees you get passed — and you get an email with a one-tap "retake P1" button.
10 cars paid in the first day. Pole is $20 right now.
https://t.co/f0P0IxzgSe
Get passed and this lands in your inbox within seconds. One tap puts you back ahead.
You only ever pay the difference. Positions are never guaranteed. Nobody gets a refund. That's the game.
GolfSim paid $19 to lead a race on my site.
82 clicks so far. 23 cents each.
Alpha Intel paid $18, got passed, and still has 67 clicks sitting in P2.
Nobody on the board has paid more than $20. Nobody has gotten fewer than 15 clicks.
https://t.co/oHceYV9rVm
I cloned @jonathan_wilke's https://t.co/E6vc7HowFJ
His site: pay any amount, that's your rank on a list. Brilliant. Simple. Made real money in a week.
I didn't want to make a worse copy. So I asked myself: what's the most dramatic version of a leaderboard?
A race.
Three cars always on screen. $1 = 1 MPH. Top three get their car on the track. Get overtaken, pit, top up, retake the lead. "Laps led" is permanent, so even if you get lapped, the record remembers you held P1.
Built in a day. Shipped last night.
Jonathan, your car is welcome on my grid anytime.
https://t.co/f0P0IxzgSe
I cloned @jonathan_wilke's https://t.co/E6vc7HowFJ
His site: pay any amount, that's your rank on a list. Brilliant. Simple. Made real money in a week.
I didn't want to make a worse copy. So I asked myself: what's the most dramatic version of a leaderboard?
A race.
Three cars always on screen. $1 = 1 MPH. Top three get their car on the track. Get overtaken, pit, top up, retake the lead. "Laps led" is permanent, so even if you get lapped, the record remembers you held P1.
Built in a day. Shipped last night.
Jonathan, your car is welcome on my grid anytime.
https://t.co/f0P0IxzgSe