iamDigiRob

Media & Marketing Consultant. Former agency guy. Opinions are my own, especially the incorrect ones

[iamDigiRob @iamDigiRob]

Some thoughts of mine on the value of a marketing consultancy's external, objective viewpoint to assist with your marketing operations challenges
#marketing #consultancy
https://t.co/J9NmXRaUEE

[iamDigiRob @iamDigiRob]

A great piece from my colleague and Observatory International's co-founder, Lucinda Peniston-Baines, on how using a marketing consultancy can augment and upskill your existing resource and expertise
#marketing #consultancy
https://t.co/AxumjFGHs7

[iamDigiRob @iamDigiRob]

A very helpful piece from my colleague, Christine Downton, on ways to establish a clear vision and direction for your marketing organisation
#marketing #consultancy
https://t.co/efkGdQAzbH

[ADWEAK @adweak]

BREAKING: Client Wants Tik Tok Video That Mentions The Brand At Least Four Times, Repeats Call-To-Action Twice But Doesn't Feel Like An Ad

[iamDigiRob @iamDigiRob]

“Nonsense, the microwave is for soup or drying socks!”

Genuinely think that this is my favourite line in an advert for a decade. Brilliant oddness.

Well done to whoever at @VCCP came up with this

[iamDigiRob @iamDigiRob]

One step closer to the OASIS and Ready Player One. I’d best brush up on my 80s arcades and Rush albums…

[iamDigiRob @iamDigiRob]

Client budget cuts.

[VeryBritishProblems @SoVeryBritish]

Write a sad British story in three words. I’ll go first…

Empty biscuit tin.

[dave trott @davetrott]

Nice Christmas ad - (r/t: Andy Victor Smith)

[R/GA @RGA]

I don't remember this one

[iamDigiRob @iamDigiRob]

“Now I am become Death, the destroyer of worlds.”

[Elon Musk @elonmusk]

And soon we shall bid adieu to the twitter brand and, gradually, all the birds

[iamDigiRob @iamDigiRob]

@chiefmartec Thanks Scott, this is very thought-provoking indeed. The notion of needing to market to the AI agents feels huge.

[iamDigiRob @iamDigiRob]

@Robertc1970 It's a solid point that you make, Rob, and also perhaps goes some way to explaining the flipside which is the rise of new brands that position their transparency of purpose as the primary reason to purchase.
It will be interesting to look back in a few years to see which lasts.

[iamDigiRob @iamDigiRob]

@zoescaman 100%, well said

[richard shotton @rshotton]

Today is the launch day for my new book on applying behavioural science to marketing

It has sold out on Amazon this morning but Blackwell's, Waterstones and WH Smiths still have copies at the moment if you want one

https://t.co/MzER7IwOq5

[iamDigiRob @iamDigiRob]

Wait, so 2023 *ISN'T* the year of the Metaverse?!

https://t.co/FKdwBuIEOT

[iamDigiRob @iamDigiRob]

So. Many. Steps.

It feels like he's digital filibustering

[Rishi Sunak @RishiSunak]

Innovation means growth📱

[iamDigiRob @iamDigiRob]

Great thread from @garius in light of recent QR code use (and failure!).

Includes the brilliant line:
"But then I'm not a crypto bro cosplaying as Prime Minister"

[John Bull @garius]

Barcodes were patented in 1949, although the first proper use was in 1967 with the KarTrak system across all US Railways.

In this, cameras would read a set of coloured lines off the side of trains. This would allow companies to track their freight cars across different networks.

[iamDigiRob @iamDigiRob]

Marketing industry quote of the day:
"Now that 90% of the metaverse has been unmasked as just gaming dressed up in pretentious language...."

Love that from @contagious

[Observatory Int'l. @observatoryint]

Brands need to think twice before entering ‘the metaverse’. our senior consultant Rob Foster, explains why strategy should be more important than fear of missing out - https://t.co/5xvsU2aDG4

[WFA @wfamarketers]

🔴 “Brands need to think twice before entering the #metaverse. They should experiment, but they should not expect any financial return.”

👉 Read @iamDigiRob (@observatoryint) his take on marketers their fomo on the metaverse: https://t.co/QGLcmGFHMV.

#Marketing #GlobalMarketing