Ian Efford 🦄

Want to be memorable? I'll help your profile spikily stand out to attract your first 10 customers, at a pace that works for you. | 6 yrs of branding experience

[Ian Efford 🦄 @ianefford]

A checklist for solopreneurs to build an AUTHENTIC online presence? Yes please!

I’m building in public for the next 30 days as part of @MeetKevon’s #buildinpublicmastery cohort.

I’d love for you to join the adventure!

I’ll document it here — sharing wins + fails 👇🏻

[Ian Efford 🦄 @ianefford]

@arvindhsundar @DiscordCoach Thanks Arvindh! Great points.

[Ian Efford 🦄 @ianefford]

@arvindhsundar I didn't know about Squadcast! I'll have to checkout Descripts now features then.

I'm making decisions around the homework I want people to do after each email. I'm thinking I would have a form so people can get general feedback from me and to gather data as one exercise.

[Ian Efford 🦄 @ianefford]

@slow_is_better These are very helpful ideas! Thank you, Janice 😊 And sorry for the slow reply! I've moved my focus over to LinkedIn.

[Ian Efford 🦄 @ianefford]

I’m getting back on the content creation train!

A few months ago, I was completely burnt out…

Now, I'm coming back to it all, very slowly... Meaning I'm not getting back to my full routine.

I'm starting small to ensure I don't burn out again.

How do you handle burnout?

[Ian Efford 🦄 @ianefford]

@InTake_Anthony You're not alone in that challenge, Anthony! Thanks for sharing.

If you ever want to chat about it, I'm here 😊

[Ian Efford 🦄 @ianefford]

What do you struggle with most when it comes to building a social profile?

[Ian Efford 🦄 @ianefford]

New customer problem! ⚠️

I’m focusing on helping side hustlers increase the conversion rates of their marketing efforts.

Websites, landing pages, social profiles, and more.

All by using my branding expertise.

[Ian Efford 🦄 @ianefford]

Building an online presence = more leads

An online presence will undoubtedly bring more business.

My clients increase their conversion rates to +50% by interweaving their brand into the content.

Difference between high & low conversion rates: a focused brand!

[Ian Efford 🦄 @ianefford]

I don’t help my clients build an online presence based solely on their successes.

I help side hustlers focus on their customer's transformation.

Do you want to see them eat healthy foods 365 days a year? What about increase their leads by 20%?

[Ian Efford 🦄 @ianefford]

Logitech MX Mechanical is quite nice 😏

I’ve been using the MX Keys (membrane) for a few years, so I’m glad to be back in the mechanical club.

Typing just feels so much better!

[Ian Efford 🦄 @ianefford]

Every 2 weeks, I share actionable & tested ideas to help side hustlers gain their first 10 leads, minimum.

Each newsletter includes,

→ One short essay
→ Curated content from experts

You can join here: https://t.co/cLNq5I653s

[Ian Efford 🦄 @ianefford]

New newsletter article heading to your inboxes! 🥳

I share my experience as a logo designer 4 years ago and how I've grown since then.

Word of advice: don't spend any money on a logo when you're starting a business... There are far more important things to focus on:

[Ian Efford 🦄 @ianefford]

Day 1 of building my email course:

I’ve developed an outline already!

I used the key lessons I shared in 10 profile audits to lay the foundation.

What do you think?

[Ian Efford 🦄 @ianefford]

The goal is to nurture subscribers. It's part of my business model, so I have a tripwire product to offer when they need help beyond my free content.

I had a conversation with @rainar_angelo. I think I'll share an experience within the newsletter related to the article to provide context.

[Ian Efford 🦄 @ianefford]

Which newsletter style do you prefer:

1. Including complete articles within the email (longer format)
2. Sharing shorter newsletters with teaser stories and links to full blog posts?

Let me know your thoughts!

[Ian Efford 🦄 @ianefford]

@kjellvdv Right? I love that it appeals to designers and non-designers alike.

[Ian Efford 🦄 @ianefford]

I’ve been a designer for over 6 years and only started using Figma this year…

And I love it! 🤩

So much more versatile.

This one feature is my favourite:

[Ian Efford 🦄 @ianefford]

@kjellvdv I'm sorry that it's stressful, Kjell! I think we all have to find our own path. You got this!

[Ian Efford 🦄 @ianefford]

Started my 3rd week at my new job!

I’m very happy with this decision because the job will build the skills and provide security to act on my business.

If I didn’t have this job, I’d feel too stressed to build the business!

[Ian Efford 🦄 @ianefford]

@theaiupdater Indeed! Your community can be a neighbourhood of friends 😊

[Ian Efford 🦄 @ianefford]

If I were to rebuild my brand, I would prioritize connections...

Investing in cultivating meaningful relationships with people is far more rewarding.

This supportive network has helped me in producing content and products!

[Ian Efford 🦄 @ianefford]

@InTake_Anthony Exactly!

[Ian Efford 🦄 @ianefford]

@MeetKevon I always appreciate your support!

[Ian Efford 🦄 @ianefford]

An email course for side hustlers to create a converting social profile? Yes please!

I will build a brand new course from scratch for the next 30 days.

Every step will be shared — building in public!

I’ll use the lessons from @MeetKevon’s Build in Public Mastery course.

So, what is this email course about?

The goal is to help you convert your visitors into followers simply. Once they’re followers, there are many ways to turn them into leads!

I’ve helped over 10 side hustlers improve their profiles through my Profile Audit service…

And I'm sharing this knowledge in the course.

The course will include:

1. Part that a social profile plays in today’s business world
2. Framework so you can critique your own profiles
3. Direct lessons and exercises

If you want to increase your profile conversion rate from 0.5% to over 3%, then you’ll want to follow along!

I’ll document everything here — sharing wins + fails.

I’d love for you to join the adventure! 👇🏻

Join the waitlist here: https://t.co/QJhbubCYrH