Helping DTC brands with google & youtube ads | $70m+ in sales with avg. 5.6x ROAS | Work with Hike Footwear, Skinny Food, Xtendlife, Swiss Power & more..
whoever manages your Performance Max should be testing audience signals weekly.
this account's a perfect example of why first-party data actually matters.
without the customer match lists we built and rotated this brand would still be stuck at 3.1x ROAS
don't work with anyone who sets up PMax once and walks away.
seen too many accounts where the agency uploaded one customer list 6 months ago complete waste of budget!
@omo_Ancientcity Honestly, keeping ads in sync with the store.
A sale ends or something goes out of stock and the ads are still pushing it. Nobody wants to be the one checking that every day ๐
snatch $30k-$50k this BFCM season on Google from your competitor
their warm audience can become your customers easily with this strategy ๐
your competitor runs ads on meta & tiktok
people see them, get curious & google the name.
that search = pure buying intent
and you can show up right above them
itโs called brand conquesting
Google ads on your competitorโs name
โ buyers already warmed up
โ cheap clicks vs cold traffic
โ #1 on their branded searches
most brands have no idea this exists
I put the full playbook together:
โ why it works (and why most never run it)
โ how to build your competitor hit list
โ the keyword list + 2 campaigns to launch
โ how to validate before you scale
โ the page that turns their buyers into yours
comment โSTEALโ + follow for DM
(must be following)
Starting to post here properly from today.
I run a Google Ads agency for DTC brands. Iโll share whatโs actually working: audits, scaling lessons, mistakes, and what itโs like building an agency.
If youโre in ecom or paid ads, hi ๐