Permanence is the difference between a footstep and a foundation. Visiting versus staying. A flag versus a home. The Moon isn't a destination ... it's a starting point.
A meaningful step toward making innovative housing more accessible.
Our collaboration with @WellsFargo reflects growing momentum behind new approaches to housing delivery and homeownership. https://t.co/jYhn4ZpLF9
Tune-in live to TBPN to hear President of ICON Prime, @WillHurd, talk robotics on the moon, defense construction, and what the team is building on and off-world.
Construction is broken. Software alone won’t fix it.
ICON CEO @JasonDBallard joins ICON Prime President @WillHurd on the Austin Next Podcast to unpack why building the future requires a full-stack approach—from housing shortages to lunar infrastructure.
Give it a listen.
The first words spoken on the moon were Houston. @JasonDBallard believes the first thing built on the moon will come from Austin.
Ballard is the CEO of @ICON3DTech Will Hurd, former CIA officer, three-term Texas congressman, and OpenAI board member, just joined as President of ICON Prime, the company's new government-focused unit serving the military, the intelligence community, and NASA.
I've been tracking ICON for a long time, but this conversation hit different. The thesis that has been at play since 2018 is materializes in the real world faster, cheaper, better and at scale.
1 week vs 59 days
2 people vs 17 people
$20 per sqft vs $35 per sqft
Tougher and stronger than what's out there, so it can go where no building has gone before
The future is starting to look like the future
Agenda
0:00 What ICON is building and why shelter is broken
6:40 The regulation stack and ICON as a technology company
11:40 Customer shapes, business model, and the innovation stack
17:10 AI, ChatGPT from the inside, and the case for optimism
23:40 The spoons-and-ditches fallacy and Hurd's regulation inversion
30:30 What is ICON Prime and the barracks crisis
36:40 Military construction, Afghanistan, and expeditionary printing
42:40 The moon base, Olympus, and in-situ resource utilization
49:40 Eight years of the same thesis and software's limit
56:40 Austin's talent gravity and the ICON diaspora
1:00:40 The moon in our lifetime
1:04:40 National security, espionage, and Austin as a target
1:08:40 Laser on the moon, 2028
Austin-based 3D-printing builder Icon launched Icon Prime, a new division focused on military and space construction led by former congressman Will Hurd.
https://t.co/WQZcTASrMK
Robotic construction company ICON today announced the establishment of ICON Prime, a new business unit that will work with the Pentagon and NASA.
https://t.co/Gs9SNBztOe
Introducing ICON Prime, our dedicated defense and space tech division built to bring robotic construction to the nation's most critical infrastructure challenges.
→ Learn more at https://t.co/A9y2Q2csMh