Day two of using Superhuman mail post notion mail apocalypse.
a) wish there was a way to make my dock icon white like my iOS icon
b) wish there was a way to change the inbox zero background images.
c) really like the way it nudges you to use keyboard shortcuts
Black Sheep Therapy is live. ๐
Inquiries answered in minutes, a chatbot, automatic review requests, a toxic-pattern quiz pulling leads, all wired into SimplePractice.
A site that books clients instead of just sitting there.
5 minutes. That's your window to respond to a new lead.
After that? Your close rate drops by 4x.
In 2026, there's zero excuse. Speed-to-lead automation sends instant responses the second someone fills out your form.
The most underused free marketing tool for service businesses: Google Business Profile.
30 min setup. Regular photos from jobs. Respond to reviews.
That's it. That's the strategy. And it drives more local leads than almost anything else.
The simplest SEO strategy for service businesses: blog once a week.
Answer a question a customer asked you. That's it.
Google rewards fresh content. AI makes writing easy. Your crew already takes photos.
No more excuses.
Social media = brand awareness
SEO = actual leads
For service businesses, someone searching "roof repair near me" has 100x more intent than someone scrolling past your Instagram reel.