Behind the scene ARIH development:
1. 3 years ago, BTS members themselves came up with the initial concept, saying, "Let's make the noodles and drinks we want to eat." It's not a simple collaboration. The members really created this from the very beginning.
2. The direction was clear. No spicy or stimulating flavors. It was a taste that harmoniously blended East and West while preserving Korean sensibilities. They wanted something that all global fans could enjoy.
3. All the members love carbonated drinks, but the guilt they felt every time they drank one was a problem. So, the goal was to achieve three things simultaneously: "It must be healthy, have a lively carbonation, and absolutely cannot taste bad." From the development team's perspective, this was truly a Mission Impossible, lol.
4. The same goes for caffeine. Since there was a member who couldn't drink coffee, they decided to go with natural caffeine, but finding ingredients that could get export approval to the U.S. was another battle.
5. All seven members were incredibly actively involved.
They contributed their opinions on every single detail, from the flavor and ingredients to the concept. They said that reaching a consensus was the hardest part, especially regarding the noodles, because all the members were experts in the field. But that is also the reason why they created such high quality.
6. After settling on the flavor, they spent three months just on the brand naming. The members strongly pushed for "ARI," taking inspiration from the 2.0 album title "Arirang," but 3 letters are unregisterable as trademarks. It reportedly took three months just to persuade them to change it to "ARIH" lol.
7. The design was no easy task either. Their standards as BTS artists were so high that proposals kept getting rejected. Eventually, the members personally created and submitted a design guide. That is why the flavor, name, and design are all BTS creations.
8. The members reportedly said they "would highly recommend Dual Soda to their parents." They also said they carry the noodles, soda, and energy drinks with them when they go on concert tours around the world.
9. They didn't make it just to sell it; they made it because they genuinely wanted to eat it themselves. That is the message that emerged from it: "We hope you like what we like, too."
10. This is why it is different from just any idol collaboration product. 3 years, 7 members, and they did everything themselves; flavor, naming, and design. ARIH was truly made by BTS.
Hearing stories about Taehyung in the SDT is something I've longed for for a long time.
However, there are those who clung so tightly to the narratives and positions assigned by the company that when the reality of his military career was revealed, it was such a shock that they can't bear the fact that Kim Taehyung went to the most difficult unit, exercised undeniable and exemplary leadership, served his country with honor, underwent training in extremely adverse situations, faced injuries, and still completed each process with courage, strength, determination, and the focused and determined posture that he is. Taehyung was also like a beacon for everyone around him, supporting them, guiding them, advising them, comforting them. He received the highest honors for becoming the best in each phase, training, and challenge. He dealt with this period of military service in a mature, positive, focused, and objective way. No excuses. No complaints. Overcoming his limitations. Facing his fears. Living this time as a time to strengthen himself physically and mentally. He forged deep bonds of friendship. He earned the admiration and respect of so many soldiers, his superiors, and his nation.
Everyone should be proud of the man Taehyung is. But some expected that everything Tae is, has done, and every story shared about him would be about others.
It's necessary to understand that not everyone has the same disposition and level of mental, emotional, physical, and intellectual preparedness that Tae has. And it's okay that not everyone has the capacity he has; after all, Tae is totally exceptional and has a unique mindset and vision of life.
As for me, I feel deeply proud of Kim Taehyung and can't wait to hear more stories about him on SDT, every letter of gratitude and admiration written to him by the soldiers of his unit, and every honorable mention.
idols forget their recent choreographies but here’s kim taehyung casually pulling off a 9 year old routine completely unprepared and syncing so effortlessly with his past self, he’s called the idol of idols for a reason!
Yk, how everyone says Taehyung looks even taller, broader, and unreal in person with that insane aura and unique face structure?
Yeah… this fancam showed exactly what they mean
His face card is way too sharp for this world. Literally unreal.
Host: I heard you were even selected as a ‘special soldier’ during your military service! What kind of criteria do they use for that?
🐯: 72 push-ups in 2 minutes 🐯: 85/86 sit ups in 2 minutes 🐯: Complete a 3 km run in 12 min & 45 secs +