Industry Index

We're the intelligence company that’s making sense of #MarTech, #AdTech, and #Data technologies for #Publishers, #Brands, #Agencies and even tech companies.

[Industry Index @Industry_Index]

Any surprise that #adfraud is growing in OTT?
https://t.co/V26Nx0pyKM

[Brad Smith @thebradsmith]

Viacom acquired Pluto TV for $340M 👉🏾 Viacom CFO tells @cheddar: "Consumers have become a lot more value conscious ⏩ that’s what we think underscores the opportunity in the free price point of Pluto TV - its the full scope of a TV product at a free price point. #CheddarLIVE

[Industry Index @Industry_Index]

Looking forward to connecting at #IAB leadership next week. Let us know if you are going and want to connect.

[Industry Index @Industry_Index]

Los Angeles Accuses Weather Channel App of Covertly Mining User Data, via @nytimes https://t.co/y10puSaSgh

[Industry Index @Industry_Index]

As AI stretches its tentacles, it interacts with other machines and engages with more and more third parties. Data sharing with third parties pose a variety of privacy challenges and risks, such as data leakage. https://t.co/WlXwYIx8i2

[Industry Index @Industry_Index]

https://t.co/VVjzQpb4WH

[Industry Index @Industry_Index]

We know that 50%+ of the top 75K #publisher sites in the U.S. have 51-150 first-party installs, & those installs are allowing third-party calls on an additional 51-150 technologies. Too much #AdTech?! #piggybacking https://t.co/rwpaLmBPJh

[Industry Index @Industry_Index]

Don’t #piggyback on democracy. Be first party and #vote.

[Industry Index @Industry_Index]

Often our #research & content services help #AdTech and #MarTech companies develop & deploy custom content to drive #demand & convert new biz. Every year ~25% of research projects are designed to deliver insights for the clients’ exec & #mktg teams. https://t.co/46hVd5Vfk7

[Vladimer Botsvadze, Ph.D. 🛫🌎🎙️ @VladoBotsvadze]

2017 vs 2018 - This is what happens in an internet minute. #socialmedia #SM #SMM #videomarketing #AI #emailmarketing #mobilemarketing #SEO #SEM #ecommerce

[Industry Index @Industry_Index]

63% of #publishers have 51–150 technologies installed on-page. Absurd and unmanaged? Or useful and revenue-generating?
#adtech #technographics
https://t.co/nF41GDdYSb

[Industry Index @Industry_Index]

“A data driven B2B marketer should, therefore, aim to build a data-centric marketing ecosystem and not focus on data in silos.” @Entrepreneur @shajeshmenon #technographics https://t.co/FCjmvCYdpt

[Industry Index @Industry_Index]

"Not Monitoring Your Ads.txt Files? Reset Your Expectations" by @Beeler_Tech

[Industry Index @Industry_Index]

We're not picking on these specific #datamanagement platforms - this is INDUSTRY-WIDE common practice. #DataLeakage
https://t.co/BvQtPu8FUo

[Industry Index @Industry_Index]

"Implementing Ads.txt offers the best return on investment a publisher will get."

#revenue #publishing #adstxt

https://t.co/5akOiBkVEy

[Industry Index @Industry_Index]

Thanks @rbeeler @wnip for putting this together. @adstxt is still the simplest way to increase/decrease revenue for both publishers and demand source tech providers.

[Mx3: What's New in Publishing @wnip]

Not monitoring your Ads.txt files? Reset your expectations https://t.co/aax5MbaqDN "We know that almost 80% of these publishers have quality demand sources active on their site, but not in their ads.txt file. That’s a lot of missed revenue" @Industry_Index @rbeeler @jshaevitz

[Industry Index @Industry_Index]

“Once publishers have adopted #adstxt, they’ll need to keep it updated. Accuracy is crucial. ...Mistransposing a digit from a tag ID ... can interfere with authorization, resulting in unsold impressions or inventory sold for less than the highest bid.” https://t.co/5akOiBkVEy

[Industry Index @Industry_Index]

@sovrn @TelariaVideo @RubiconProject @OpenX @SpotX @PubMatic showing increased dedication toward #transparency and #brandsafety.
https://t.co/g1yDrrUGVN

[Industry Index @Industry_Index]

This makes sooooo much sense once @chiefmartec explains it. https://t.co/ZDLJHhJddF