Indra Sofian 🚀

Love learning about how things work in our world.

Building and growing @OrdoSchools

Previously growth @switchyards, co-founder @soraschools 🧠

[Indra Sofian 🚀 @indysofian]

I'm starting an email newsletter 🧠

It's called Personal Lessons for Founders. I’ll share short thoughts on challenges, problems, and situations I’ve faced as an early stage founder over the years and what I’ve learned from them.

If you're an early stage founder, read on 🧵:

[Indra Sofian 🚀 @indysofian]

When I'm in a thread with a government employee and they ask to destroy a document

[Indra Sofian 🚀 @indysofian]

@OrdoSchools https://t.co/7YUcbZUQ0F

[Indra Sofian 🚀 @indysofian]

We're on the lookout for experienced salespeople that can help @OrdoSchools expand our public school district business and bring fresh food to schools nationwide

Message me if you're interested! Or share with someone that would be a great fit 🙏

Link is in the comments

[Indra Sofian 🚀 @indysofian]

@TurnerNovak @JTLonsdale Bonus points if your startup connects to a navigable river

[Indra Sofian 🚀 @indysofian]

I saw some Robinhood YTD screenshots on my wife’s insta feed

Probably near a (local) top

[Indra Sofian 🚀 @indysofian]

what product team at Meta decided that a friend POSTING PHOTOS merits a push notification

[Indra Sofian 🚀 @indysofian]

@mbateman These brokers can be ridiculous

[Indra Sofian 🚀 @indysofian]

@mbateman I also thought about it lol

Then I saw the tweet

[Indra Sofian 🚀 @indysofian]

@nikillinit Pretty accurate lol

I’d say most of this is relevant even outside of starting something in healthcare

[Indra Sofian 🚀 @indysofian]

"Your calls are up" 😀

"It's your covered calls" 💀

[Indra Sofian 🚀 @indysofian]

I met someone who was trying to build her outsourced Netsuite sysadmin business the other day

It’s a big world out there

[Indra Sofian 🚀 @indysofian]

Anyone know a SF Bay Area based videographer?

We're making an ad for @OrdoSchools

Need a quick turnaround, filming needs to happen soon

[Indra Sofian 🚀 @indysofian]

@brodylame @tomfgoodwin That’s so random lol

Hope things are going well for you!

[Indra Sofian 🚀 @indysofian]

People who don’t do sales like to talk about “fixing the leaky bucket” in the funnel before trying to get more sales

When the chips are down, filling pipeline is what you can control

No sense in sending a million differently-worded follow up emails to same batch of leads

[Indra Sofian 🚀 @indysofian]

there's a guy in my local Switchyards club that's always complaining about VCs and how they don't get what he's building

probably ngmi

[Indra Sofian 🚀 @indysofian]

The most egregious version of this is the growth engineer

People that can code but don’t want to code anymore and also don’t want to be labeled as just “marketing” decided to create a new title

Whatever makes you happy I guess

[Indra Sofian 🚀 @indysofian]

Titles: Marketing -> Growth

[ted @tednotlasso]

men are masterful at taking women-driven practices and hardening the language to (successfully) market them to a totally different audience:

wellness -> longevity
self-care -> looksmaxxing
therapy -> executive coaching
brand activation -> popup
dieting -> biohacking

what else??

[Indra Sofian 🚀 @indysofian]

if you’re a founder and you’re posting on X about your angel investments often

I automatically assume your company is ngmi

[Indra Sofian 🚀 @indysofian]

Today's the first time I've ever had a customer service person basically hang up on me lol

Super surprising from @FedEx

I'm buying a put option on that company tomorrow