Things PR isn't:
- Magic
- Luck
- Instant fame
- Your personal diary
- A TikTok challenge
- Whatever that guy on LinkedIn said
Things PR is:
- Work
- Strategy
- Time
- Value
- More work
- More strategy
- More time
- More value
Sorry, no shortcuts…
Thoughtful piece here from @ginidietrich re: what public relations pros _really_ do - versus what people _think_ we do.
What People Think We Do: The PR Edition
https://t.co/9VX9CJmoLj #PRtips#publicrelations
I’m going to periodically post what I love to see in PR pitches. Up first: If you’re pitching a convo with an exec or introducing a client, pls link the company and exec’s LinkedIn so I can quickly and easily check it out. [Other journos feel free to chime in!]
PR Firms Report Robust 29.7% Growth in '21 - ~$6.5 billion (+) in fees
"Edelman grew 17.2 percent to $984.9M as it closed in on becoming the first billion-dollar PR firm. Headcount jumped 16.8 percent to 6,004 people."
https://t.co/z4iv4YnEJd
v @kevinmccauley46@odwyerpr
Dear PR clients:
With earned media, you don't typically get a chance to review a journalist's story before it's published.
If you want that type of control, you'll have to pay for an ad.
#PR101
Building relations in the media 🧵
I’m sure there are so many different approach to it depending who we ask. Below is my story in a nutshell how I started on day 1 in media relations.
Thanks for RT!
Anyone working in Marketing should check out the latest (free) Hootsuite 'Global State of Digital 2022' report.
Packed full of juicy insights that should help elevate your marketing strategies!
Some of my favourite takeaways were 👇🧵
(Download link included)