As a...
– website visitor
I want to
– see a multi-cultural, perfectly gender-balanced team of impossibly-attractive people in suits, high-fiving each other in front of a whiteboard with a hand drawn up-and-to-the-right graph
so that...
– I can trust the brand is authentic
@semrush I am the watcher of all web tools. I am the shield that guards the site against penalties. I pledge my life and sanity to the Marketing Department’s Watch, for this campaign and all the campaigns to come.
@semrush Traffic gathers, and now my watch begins. It shall not end until the end of the quarter. I shall take no husband, hold no lands, father no children. I shall wear no heels and drink just coffee. I shall live and die at my laptop. I am the conversion sword in the darkness. -->