200% with you on this. Even for me it has just become a sleep tracker. Even my step counts are way off — have worked with their support teams multiple times but despite multiple updates haven’t seen any fix. To your point — yes it is non intrusive. I find whoop a little too intrusive and am too much in love with my regular watches to wear an Apple Watch / Garmin at all times.
Met a company that makes hangover cure pill. Two fresh college graduates. They sell just one product and does sales of 8Cr+ annually. Ten member team.
Zero money spent on performance marketing.
Their biggest referrals are bouncers, guards and parking wallet assistants at pubs and restaurants and they pass on the trial pack. Sometimes the pubs give the trial packs with the bill.
And next purchase happens from brand website or pharmacy.
If selling hangover (alcohol) is a market opportunity.
Getting out of it is a bigger one 😀