Imran

Founder @syftdata. Daily notes on GTM data, inbound and AI for B2B marketers and sales leaders. All puns intended.

[Imran @isb]

I run @syftdata and write about B2B go-to-market. Three things I post about:

1/ Buying behavior: how buyers actually research and decide (hint: before they talk to you)
2/ GTM data: what to measure, what to ignore
3/ Inbound and founder-led marketing, with the AI tools I actually use

If you work in marketing, sales or RevOps, follow along. I'll keep it useful and occasionally funny.

[Imran @isb]

300 B2B teams told @poyark and @majavoje which buying signals they actually act on:

📣 Content engagement: 52%
🌐 Website visits: 42%
🛠️ Product usage: 40%
🔄 Champion job changes: 28%
👔 Leadership changes: 24%
🧩 Tech stack changes: 14%

Teams act on what's easy to see, but that's not always what predicts a deal.

Which one is your team ignoring?

(results from https://t.co/0QFTZ1fZoc)

[Imran @isb]

@konig0000 @Kendosalesai Nice list! You can replace all the items under the intent bullet and with higher data quality with @syftdata

[Imran @isb]

Most A/B tests I see are actually:
A) Data
B) Vibes

[Imran @isb]

@ChoyRb @hiresweet_ if you think of cold email as ads, then it makes a bit more sense.

[Imran @isb]

@MitchellKeller_ Posthog is underrated! If you also want to track companies/contacts from web visits, we have a cool integration for it at @syftdata: https://t.co/YBj3prIpzL

[Imran @isb]

@isaac_akrouche yeah, the customer's probably vibe code you in those 7 days :)

[Imran @isb]

Companies spend heavily on marketing to get buyers’ attention, then make buyers do all the work. Find the pricing. Fill out the form. Explain their role. Describe their problem. At this point, the buyer should invoice us.

[Imran @isb]

@petersellis @X @SpaceX Congrats! Promise us we will see more sneaker content!

[Imran @isb]

@Kellen_the_man It has gotten out of control. At least 3 calls a day like these

[Imran @isb]

The Anthropic Seven are like the Traitorous Eight who kicked off the semi industry. History always rhymes.

[Imran @isb]

Most A/B tests I see are actually:
A) Data
B) Vibes

[Imran @isb]

@KenWattana That's where most *organic* social is going.. everything is bought and paid for.

[Imran @isb]

@jgreze Payroll, billing, a bunch of gtm stuff (this uses our own product), customer queries, etc.

[Imran @isb]

Companies spend heavily on marketing to get buyers’ attention, then make buyers do all the work. Find the pricing. Fill out the form. Explain their role. Describe their problem. At this point, the buyer should invoice us.

[Imran @isb]

The Meta Ads MCP with Advantage+ is a game-changer for B2B paid orchestration. All other ad platforms are asleep at the wheel sadly (cough, LinkedIn cough).

[Imran @isb]

Those COVID years were pretty much UBI in tech and elsewhere.

[Imran @isb]

@kamilrextin You also save a lot of time and money by not celebrating 🙂 I don't think kids care too much about Halloween really past a certain age based on our experience.

[Imran @isb]

@jai__toor Yeah, devtools is SaaS hard mode. Takes a while to crack demand, but very sticky once you get it.

[Imran @isb]

Most SaaS should look at open source dev tools companies for GTM
1/ buyers think 'I could build it in a weekend'
2/ extremely easy to get started via a free offering but very difficult to self-maintain infra
3/ word of mouth and community a big part of growth (devs are very hard to market to)

[Imran @isb]

@devjain32 If most people think they are devs now or can be (thanks vibe coding!) then the dev mindset is instructive.