Vicente Beltran | Retention Marketing

Senior Retention Marketing Manager @ CrucialPoint | Making e-commerce brands more profitable | NPC content hates me.

[Vicente Beltran | Retention Marketing @isendemails]

@heyitsalexP How to decide if and when to switch careers within the commerce realm would be an interesting one.

Like how do you determine where there's more opportunity for growth, influence on a company's growth, etc.

[Vicente Beltran | Retention Marketing @isendemails]

@heyitsalexP Congratulations!

[Vicente Beltran | Retention Marketing @isendemails]

@rokhladnik Me every time I hear that.

And wait for the "email has an average return of $32 for every dollar spent".

[Vicente Beltran | Retention Marketing @isendemails]

@subscriptiondoc The interesting thing about retention is that it's embedded in every aspect of a brand.

[Vicente Beltran | Retention Marketing @isendemails]

@jsappington That's good to know. I was just thinking there was something off about click rates for some brands last week or so. I'll double check and report back.

[Vicente Beltran | Retention Marketing @isendemails]

@AlexaKilroy @wearkizik I also love that they offer free socks as an email sign up incentive instead of the usual 10% off.

Adds value instead of devaluing the brand.

[Vicente Beltran | Retention Marketing @isendemails]

@AlexaKilroy @KITH That's brilliant and the way to go! I wish every brand put as much thought and effort into their loyalty programs as Kith does.

[Vicente Beltran | Retention Marketing @isendemails]

@heyitsalexP 100% I've also noticed this but never thought about it this way.

[Vicente Beltran | Retention Marketing @isendemails]

@subscriptiondoc Acquisition because you can't retain your way to growth.

[Vicente Beltran | Retention Marketing @isendemails]

@jsappington Congrats Jacob!

[Vicente Beltran | Retention Marketing @isendemails]

@subscriptiondoc @milkbarstore I loved this one. Such a great approach!

[Vicente Beltran | Retention Marketing @isendemails]

@iamshackelford

[Vicente Beltran | Retention Marketing @isendemails]

@obviceo I'd love to help in any way I can with retention marketing.

[Vicente Beltran | Retention Marketing @isendemails]

@lordcpg Oh and that's nothing. Here in Spain we have Fabada-flavored ice cream.

[Vicente Beltran | Retention Marketing @isendemails]

@subscriptiondoc You're not alone.

Weirdly enough it calms my anxiety about getting things done and helps me get through the tasks faster.

It's like the ultimate "go mode" music.

[Vicente Beltran | Retention Marketing @isendemails]

@AndyTheGiant Purchased this after hearing one of their songs in a Rock Band game. - it became my favorite brand since then.

[Vicente Beltran | Retention Marketing @isendemails]

@lordcpg @klaviyo Yeah, all sent via Klaviyo. The only reason to use Shopify is if you want to include some kind of promo in your transactional emails. Klaviyo won't allow this, while you can do it with Shopify.

[Vicente Beltran | Retention Marketing @isendemails]

@BetterRetail Lol and much like the anaconda that grabs onto it's prey, the freelancer does cold outreach and proceeds to follow up until the prospect gives in.

[Vicente Beltran | Retention Marketing @isendemails]

@heyitsalexP 😂

Actually I couldn't help but do some research, and it turns out this is like Blinkist but better.