Matthew Holman 💊

Building Commerce Catalyst ecom community in SLC, UT | Building subscription tools and media | Building with AI too

[Matthew Holman 💊 @subscriptiondoc]

Why I do it: helping others unravel subscription puzzles

[Susan Wenograd @SusanEDub]

Don't mind me, just over here totally relieved and grateful I had a call with @subscriptiondoc to unwind the rat's nest my brain had become over a subscription box.

Soooo much more clarity, and an easy go-forward plan. The man is amazing.

[Matthew Holman 💊 @subscriptiondoc]

@vikpai @PhilVanTreuren That’s life actually LOL

[Matthew Holman 💊 @subscriptiondoc]

@EmmettNaughton @benfitterman @SteveLeq30 @CommerceRound @yojimmykim @iamshackelford NICE

[Matthew Holman 💊 @subscriptiondoc]

@EmmettNaughton @benfitterman @SteveLeq30 @CommerceRound @yojimmykim @iamshackelford Something tells me you had a religious upbringing that’s where I learned to setup (and take down) chairs.

[Matthew Holman 💊 @subscriptiondoc]

@EmmettNaughton @SteveLeq30 @CommerceRound @yojimmykim @iamshackelford We can host them in your backyard or local YMCA

[Matthew Holman 💊 @subscriptiondoc]

Utah is on the ecom map. Trying to blow it up. Thanks for coming out Steve!!

[Steve Lequerica 💬 @SteveLeq30]

Best events I’ve attended in 2026:

@CommerceRound - North Star for DTC energy in one room. Love me some @yojimmykim & @iamshackelford on the 1’s and 2’s.

Commerce Catalyst - SLC is a movement. @subscriptiondoc has that community on lock and does an unbelievable job curating workshops as well as bigger events throughout the year.

@dtcgrowthsummit - Very intimate group of killers. @johnhickey1970 is a grade-A guy. Does an outstanding job limiting the SaaS-fest and getting hungry operators + top agencies together in one room.

@Sub_Summit - First time attending this year. Was a solid experience overall. All the leading CPG and subscription focused brands under one roof. Not mention, anytime John Roman has the waitress make a special martini for me… how could the show not be memorable!

I’m on the road quite often , so apologies if I’ve missed some gems 💎.

Feel free to comment below with any feedback or recommendations!! 📈

[Matthew Holman 💊 @subscriptiondoc]

@coreyhainesco You rock thank you!

[Matthew Holman 💊 @subscriptiondoc]

@jacksonmaynot Analytics platforms like HAM and Flaunt do it.

[Matthew Holman 💊 @subscriptiondoc]

Most subscription brands don't know which product combos have the highest LTV. They're sitting on that data right now.

Export your subscription orders. Drop them into an LLM. Ask which combos outperform individual products on retention. Then build your BFCM offer around those, not a flat sitewide discount.

[Matthew Holman 💊 @subscriptiondoc]

@jacksonmaynot some do and some don't but this is literally so easy, like export and upload. Just a useful tip.

[Matthew Holman 💊 @subscriptiondoc]

@jacob_posel Like any app?

[Matthew Holman 💊 @subscriptiondoc]

@EmmettNaughton It's actually kinda fun at times. Gives you more energy and endorphins and stuff.

[Matthew Holman 💊 @subscriptiondoc]

@EmmettNaughton she doesn't need an agent to do that she's already a pro user

[Matthew Holman 💊 @subscriptiondoc]

Kids are gone so showed my wife the cool shit I built with AI today thinking she'd be all impressed with how smart and clever I am but instead she's building an agent to research vacation plans.

[Matthew Holman 💊 @subscriptiondoc]

Did something pretty cool today.

While answering emails and follow-ups and hopping on a couple of calls, I also used AI to build a new sales database for my event business (Commerce Catalyst) and created 2 different agents to help manage leads and follow-ups.

Saving me HOURS and HOURs of work. All in the background, periodically checking in and prompting further.

😤

[Matthew Holman 💊 @subscriptiondoc]

@coreyepstein @getindigo @GeoffreyHuntley @mattpocockuk @jacob_posel @sfstefan @_HassaanS @realYousufKalim @ShawonMaji60180 @aleena_h20 @caitlinkhutch @ShahzaibJak Funny but @jacob_posel keeps telling everyone those aren't real people but agents he created

[Matthew Holman 💊 @subscriptiondoc]

I have tried building a sales CRM and auto-outreach tool for my events business Commerce Catalyst for the past few months with AI.

Been pretty MEH and requiring a ton of work updating context, rules, categorizing... so much so I just keep restarting it over and trying it again with new tools or inferences.

(Hard part is all the places I've had these contacts in the past and pulling them together.)

Then in one morning with @hq_fyi it's not only done it is GORGEOUS. Holy shit this is amazing.

Can't wait to update you all at the end of this week!

[Matthew Holman 💊 @subscriptiondoc]

@amelia_tweetz @KDimitratos Hallmark movie plot

[Matthew Holman 💊 @subscriptiondoc]

@coreyepstein @getindigo The stuff I’m gonna build this week…

[Matthew Holman 💊 @subscriptiondoc]

@getindigo had the smoothest onboarding today:

1. Call with @coreyepstein to install and walk it through
2. Create company structure and workflow
3. Connect APIs to all my tools/apps in the business
4. Reorganize Google Workspace and Desktop for better file structure

All within 1.5-2 hours total. Kinda nuts what this is doing already. Brainstorm and planning our first build out.

@jacob_posel why you been holding out on me?