Positioning is the difference between being overlooked and being sought out for.
e.g.
A lot of the successful people you see aren't really the best in their field.
But they were able to strategically position themselves better than their competition.
And that's why they win.
The Queen of England died 12 months ago.
She ruled a nation and accumulated more wealth than 99.99% of humans…
And…yet…you haven’t thought about her except for this post.
You’re gonna die.
Everyone will move on.
Do what you want.
A lifetime of niceness,
When you snap once,
You won’t be taken seriously
Whatsoever.
A lifetime of being an asshole
When you’re nice once
It’ll be the most cherished experience for them.
Lesson in there
A subtle mindset shift that completely changed the way I approach marketing:
I stopped thinking about how to ACQUIRE customers…
And I started thinking about how to ATTRACT customers.
Gets you thinking.
The Queen of England died 5 months ago….
She ruled an entire nation and accumulated more wealth than 99.99% of humans…
And…yet…you haven’t thought about her except for this tweet.
You’re gonna die.
Everyone will move on.
Do what you want.
Every time I drop my reading habit I notice a gradual decline in quality of life. Thoughts get jumbled, ideas stop flowing, and life loses its spark.
Because it's a gradual decline, it's hard to make the connection that a small reading habit can make such a big impact.
There’re phases where 3-4 hours of work is enough.
But then there’s periods where a new possibility presents itself, absolute clarity is reached, and 16 hour days become automatic.
Work becomes play.
Everything else becomes distraction.