Today's my 32nd birthday.
Always incredibly grateful to be here—writing to you for the past 4 years has been so fun and fulfilling.
I've gathered thousands of ideas to help me build my writing business.
Here are 32 of the best:
I attracted over 250,000 readers and built a multi-six-figure business through writing online.
I built a simple 4 step system showing how I did it (and how you can do).
You can grab it here for free:
https://t.co/nqp2MpRNeg
One of the best business tips I can give you:
Ask people why they didn't buy.
A lot of advice focuses on customers, but there's a wealth of data from those who've seen an offer and did not take action.
It's likely 99% of your audience. And yet 99% of entrepreneurs ignore them.
If you ask your non-buyers why they didn't buy, you'll find out every objection your offer has created, which means you can improve your marketing for the next iteration.
What's more, if the offer is still live, you may be able to answer that person's objections and lead to a sale. I've had clients almost double the success of their launches with this approach.
The data is out there. Don't be afraid to ask questions.
Far too many beginner entrepreneurs with multiple offers. You want to build one thing well. Not only will it be easier to sell, but you’ll get better results. This means a stronger reputation, which leads to more opportunities.
A quality offer is like a rising tide that brings up all ships.
Just finished up at a wedding.
There were 7 speeches. The best ones all shared the same feature:
Specific stories.
The same is true in writing. People do not engage in generalities. Your reader needs to see what you mean.
Paint pictures with your words.
The biggest risk to achieving your goals is distraction.
One of the most common examples I've seen is people who want to become writers. They start writing, get good results, but then end up losing all of their time to other commitments that have emerged as a result.
This is fine if you didn't care about writing. But if your dream is to be a writer, then your number one priority is to write.
The simplest way to get what you want is to set constraints with your time.
For example, my goal this year was to write a book, and so I set aside the first three to four hours of every morning to write, no matter what other priorities I had. This happened first.
Sure, this meant I've had to say no to business opportunities. But it also meant I could produce the best book I could, which should hopefully pay off in the long run. Although the process was so fun that I already consider it a massive win.
Think about the one thing you want that will make all other things secondary. Schedule that into your diary and protect it ruthlessly.
Then sit tight. You'll be amazed at what you can achieve through daily repetition and consistency.
I always find it funny when a refund guarantee says:
“Complete the full course and if you’re not happy, we will give you your money back.”
… as if anyone who hates your course is going to actually finish it.
The point of a refund guarantee is to remove risk from the customer.
The problem with setting a financial freedom number (FU money) is that you end up blinded during the chase.
You can say FU a lot earlier than you think.
Make enough money so that you can take bigger risks.
Then make the rest of it doing work you love. Then you won’t need to chase retirement. You’re playing a game you never need to stop.
Just finished up at a wedding.
There were 7 speeches. The best ones all shared the same feature:
Specific stories.
The same is true in writing. People do not engage in generalities. Your reader needs to see what you mean.
Paint pictures with your words.
P.S.
If you want to be a writer, you’d love my upcoming book Magnetic Writing. I share how you can attract a quality audience around ideas you believe in, and turn those ideas into assets you can sell at scale.
Join 1000+ people on the waitlist here: https://t.co/XTmIkYKgOp