opey

Scaling Brands and documenting my process on YouTube.

[opey @itsopey]

@everestchris6 SYSTEM

[opey @itsopey]

@colindhernandez @herrmanndigital Can you list your last 3 jobs and positions?

[opey @itsopey]

@steipete @ATT USMobile is hands down the best for tech nerds. You get access to T-Mobile, Att, & Verizon, and can switch towers on demand. I've NEVER had any issues with priority data in busy areas.

[opey @itsopey]

@zackpaid MEDIA

[opey @itsopey]

@dtcprophet Not as complex as you think, codex can build the custom analytics pixel (cookie), and 'cloudflare workers' control the traffic splits. Took me an hour to build, and then 10 days of testing to get to statistical significance..

headless shopify has been so freeing

[opey @itsopey]

@herrmanndigital Last year i moved from LA to Las Vegas (summerlin), with the tax savings from q4 alone, i rented a beach house in Encinitas for 2 months...

Cost of living, home and business expenses are all 30-40% cheaper with the exception of fiber internet and vehicle registration..

[opey @itsopey]

@krassenstein Did you leave the women's bathroom to take a picture of the women's parking garage?

[opey @itsopey]

@codyplof I’ve been saying / doing this for 3 months and everyone called me crazy.

Glad to see the big players coming around

[opey @itsopey]

WTF is going on with the USPS labels recycling old tracking numbers via Shopify? @tobi @Shopify @ShopifySupport

[opey @itsopey]

@KanishDigital @andrewjfaris Correct

[opey @itsopey]

@iamnickrose @andrewjfaris Stack + purpose:

• Cloudflare Worker - routes traffic at the edge by percentage
• Variant cookie - keeps each visitor locked to the same lander/session
• Shopify theme / hosted lander - control experience
• Headless lander on Vercel - test experience
• Custom JS pixel - tracks pageview, add to cart, checkout, device, source, etc.
• Shopify webhooks - tie purchases/revenue back to the assigned variant
• Supabase - event + purchase data store
• Custom dashboard - monitors sessions, funnel steps, CVR, AOV, revenue, traffic source, device split
• Codex / Claude Code - used to build/iterate the whole thing quickly

The best part is step 2: Connecting GA4/MSFT Clarity, that kills the a/b once statistical significance is reached, analyzes, optimizes, and then deploys the next round of tests.

[opey @itsopey]

@MrMattCreates @MikeLukashewich 9 times out of 10, the ads we hate the most… perform the best

[opey @itsopey]

@the_don1722 @jchdotme @seanmcginnis I prefer to own my data/stack

[opey @itsopey]

@codyplof Create agent, feed it ebooks to narrow scope, then connect to your data source.

Every single role on your team that’s a desk job with an SOP can be automated.

Once the Tesla humanoids are released, literally every job on the planet can be done by an agent (physical form)

[opey @itsopey]

@ArijanJanes you can't polish a turd, liquid is still liquid

[opey @itsopey]

@dtcprophet @tobi @shopify be like, "if you want to opt out of us using your checkout for internal a/b testing, please upgrade to Shopify Plus and sign a 36 month contract"