Rich Edwards

CEO @ Vibra Media
Digital PR Agency

[Rich Edwards @itsrichedwards]

Looking to speak to someone who has purchased a ‘dupe’ for their engagement ring. The comment will go out to global lifestyle and Jewelry press. Please email me here [email protected] or DM me if you can help. #prrequest #journorequest

[Rich Edwards @itsrichedwards]

Looking to speak to someone who has planned a hen/bachelorette on a budget for a piece going to national US wedding and lifestyle press. Please email me here [email protected] or DM me if you can help. #prrequest #journorequest

[Rich Edwards @itsrichedwards]

Looking to speak to someone who has either had or attended a ‘living funeral’ This will be part of a release going out to National Australian Lifestyle press. Please email me here [email protected] or DM me if you can help. #prrequest #journorequest

[Rich Edwards @itsrichedwards]

@CharlyMJ_ @OscarMartinDEV 😂😂😂 qué tragedia

[Rich Edwards @itsrichedwards]

@alexsharma111 sent you a PM on Facebook

[Justin Mares @jwmares]

1/n A quick tweetstorm about why I think Beyond Meat ($BYND) and Impossible Foods are the trans fat purveyors of our generation.

[Tom Blomfield @t_blom]

Hey @AskHalifaxBank 👋

It's great to see your updated brand identity, but it looks like you forgot to update couple of things.

The card in the photo still displays the @monzo BIN (5355 22) and the name of one of our staff members... 😉

[Rich Edwards @itsrichedwards]

Super excited that our little side project was featured in @thesundaytimes today!
https://t.co/osg29uJNZR

[Li Jin @ljin18]

I believe the next era of marketplaces is going to look very different than the marketplaces we’ve seen so far.

[Rich Edwards @itsrichedwards]

“It doesn’t matter how amazing your product is, or how fast you ship features. The market you’re in will determine most of your growth.” — @shl https://t.co/haT2FelAm9

[Li Jin @ljin18]

Thread: The best consumer marketplaces end up supply-constrained, because they tap into an incredible amount of demand. For instance, Airbnb, Lyft, and Uber have seemingly infinite demand since the product/market fit is so strong--and this demand puts pressure on supply.

[Rich Edwards @itsrichedwards]

@StevanPopo >> https://t.co/serzI0rpiF

[Li Jin @ljin18]

Thread: “Fake it til you make it” is a key strategy for overcoming the chicken-and-egg problem of starting a new marketplace, popularized by companies like Uber and Yelp. The idea is to bootstrap one side of the marketplace inorganically in order to attract the other side.

[Glen Allsopp 👾 @ViperChill]

Zendesk generated $430m in 2017. They also created a fake band to rank for people searching for 'Zendesk alternative' 😂. https://t.co/B5FltI4Vs3

[Ogilvy @Ogilvy]

Title: DNA Discounts
Client: Aeroméxico
Office: Mexico City

To inspire more travelers to visit Mexico, Aeroméxico revealed some surprising information to Americans about their own heritage.

See more creative work, here: https://t.co/unXxF8YVmc
#ClientWork #AdOfTheDay

[Macaulay Culkin @IncredibleCulk]

I feel bad about all the burglars who never had the confidence to rob a house on christmas thanks to me.

[Imran Ghory @imranghory]

A common example of this is building a growth strategy primarily around Google Adwords / Facebook Ads. The early unit economics from these platforms often seem great, but CAC will often shoot through the roof as you try and meaningfully scale on these channels.

[Josh Wolfe @wolfejosh]

On decision making—and key reason why startups can beat incumbents

IF there‘s a chain of command (+ path dependence) requiring serial consent: “Yes” > “yes” > “yes”—
—THEN a single “NO” kills a new idea

BUT if 19 VCs say no, 1 VC saying “yes” launches it.

Bezos nails it here:

[Jeff Henriod @JLHenriod]

After three years at Amazon, last week I started my new job @LambdaSchool where I’m helping build our building our network of hiring partners.

As a part of this transition, I’ve been thinking a lot about what I learned at Amazon. Here are some lessons and observations:

[Lionel Barber @lionelbarber]

Letter of the week on Brexit: a City’s veteran’s explosive verdict. Worth reading every word. #Brexit

[Billy. @garyforss]

Milk delivery 25 years ago was essentially a subscription service offering products with recyclable/reusable packaging, delivered by electric vehicles.

Part of me thinks that if a techie firm were to have proposed this same idea today people would think it was incredible.