Jack

in the pursuit of a 9+ figure ecom brand

[Jack @jackolivieri_]

https://t.co/V5NpAMOFvF

[Jack @jackolivieri_]

Cat named millie. 11 years slept on the end of the bed. same nightly ritual.

thump when she landed near the feet. thump stopped last winter. cat went to the floor blanket. owner rationalized it as "her new spot."

then the ritual audit. no kitchen bench. no stair follow. stiff walk after naps. clumpy fur on lower back because she cant twist to groom.

vet says "shes just slowing down." not a plan.

owner is on NMN herself for longevity. asks the obvious question. does NAD+ decline happen in cats? it does.

11 ingredients formula for cats. joints, cellular energy, mind, amino acids. NMN plus green lipped mussel plus type II collagen.

parallel-your-own-supplement is the pet supplement structure of 2026. reader already believes in the human science. transfer the belief to the animal.

https://t.co/18i37oxQuN

[Jack @jackolivieri_]

This shouldn't be shared

[Alex Fedotoff @FedotOff90]

97 days active. VSL's are still printing in 2026. Super scalable too. We've had VSL's that spent millions of dollars profitably.

Wrote this super detailed SOP on researching, writing and making VSL's, enjoy mfers:
https://t.co/0LPaYeCjf2

[Jack @jackolivieri_]

This shows why details matter so much in direct response. One specific ingredient and percentage can make the entire offer feel more tangible.

[Henry @HenryCrochemore]

Look at how they open this.

brand: the gut punch. hook: "detox & feel lighter naturally! 🌱".

specific: uvora™ milk thistle (80% silymarin) helps support digestion, clear energy, and skin confidence with just 1 capsule a day

page_type: product_page. cta: shop now. specificity is the trust.

https://t.co/wjAopXkv8I

I use @GetHookdAI to spy on 80M+ winning ads. they scrape 110,000+ brands daily on facebook.

[Jack @jackolivieri_]

https://t.co/FRXmwkfQ7s

[Jack @jackolivieri_]

South african pain management clinic running a "patient of the week" format. magdalena. two prior back surgeries. did not want a third.

18 weeks of structured rehab + interventional procedures. now doing dishes, walking again, reduced meds.

no aggressive hook. no fear. no discount. just a case study with patient consent.

what prints for a b2b/local-service brand is the specificity. the 18 weeks. the named tasks. the medication reduction. reader sees themselves in the details.

19 clinic locations listed. every high-intent search radius covered in one post.

not every ad has to be tier 3 belief violation. sometimes the win is a boring, credible, specific case study run consistently every week. compounding social proof. works for chiro, dental, medspa, physio, anything local + medical.

https://t.co/PvPKCpiDid

[Jack @jackolivieri_]

This is a good reminder that “new creative” doesn’t have to mean “new strategy.” You can change the hook, format, testimonial, and framing while keeping the same winning mechanism underneath.

[gethookd.ai @gethookdai]

277 active ads. one product. one story.

28 - day fatty liver detox challenge is printing on sleep formula and still to change the pitch.

the ad opens with: "Fatty Liver Diet for Women 🌸 Unlock Your Strength, Stability, and Confidence!"

no hero shots. no celebrity. no discount ladder.

just one problem framed three ways and a testimonial that reads like a text from a friend.

single-mechanism messaging + volume compounding = a category takeover in slow motion.

the whole ad account runs on one insight. that's the moat.

steal the frame. not the copy.

👀 Full ad: https://t.co/rLZwQotR2b
follow @gethookdai for daily teardowns of what's actually printing.

[Jack @jackolivieri_]

One problem, multiple framings, endless creative variations. That’s a much more scalable system than trying to invent a completely new narrative for every ad.

[gethookd.ai @gethookdai]

280 active ads. one product. one story.

amanda peters is printing on liver formula and ignores to change the pitch.

the ad opens with: "Your child's brain has more microplastics than their liver or kidneys."

no hero shots. no celebrity. no discount ladder.

just one problem framed three ways and a testimonial that reads like a text from a friend.

single-mechanism messaging + volume compounding = a category takeover in slow motion.

the whole ad account runs on one insight. that's the moat.

steal the frame. not the copy.

👀 Full ad: https://t.co/ezspm88f6P
follow @gethookdai for daily teardowns of what's actually printing.

[Jack @jackolivieri_]

https://t.co/ZJjw1oiLNN

[Jack @jackolivieri_]

This ad has been running for weeks. here's why.

Hook: gabapentin sedates the whole brain to quiet two legs.

the copy sells the mechanism, not the product. by the time the brand name shows up you already believe the story.

spnutrition magnesium gummies. RLS = deficiency not disease. gatekeeper mechanism.

what most creatives get wrong: they try to be clever. this one just tells you what's actually happening in your body. specific. slow. inevitable.

that's the trick. don't be clever. be specific.

[Jack @jackolivieri_]

What is wrong with you??

[Alex Fedotoff @FedotOff90]

200 Facebook ad hooks that PRINTING for 100, 500 even 1000 days for Ecom products.

Each comes with an actual ad it’s printing with

Want a link? Follow, comment, dance around the Christmas tree. Jk, here it is mfers.

Copy, print, thank me later: https://t.co/WZZDQJF12U

[Jack @jackolivieri_]

https://t.co/9FB2WcSQvf

[Jack @jackolivieri_]

The Microplastic Crisis is running one of the cleanest direct offers i've seen this week.

the hook: This is what a plastic toothbrush bristle looks like under a microscope. Day 1 on top. Smooth. Clean. Month 1 on the bottom. Cracked. Fractured. Falling apart. That's after 30 days of normal brushing.

why it works. every single crack you see is microplastic breaking off

save it. steal the structure. run your version.

https://t.co/4CKdVecVlI

[Jack @jackolivieri_]

The question does a ton of work because it creates an information gap. If someone already experiences bloating, they immediately want to know what they’ve been missing.

[Zed @ZedNilm1]

Another lymphatic drainage pitch. and it's eating.

"Hast du dich schon mal gefragt, warum du dich trotz Diät oft aufgebläht und schwer fühlst? 🛑"

Leichtkraut running 14 active ads and this one is the workhorse. the pitch does one thing well: pins a specific visible symptom to an invisible mechanism, then hands you the fix in a format that feels different from every other pill on the market. the reader stops guessing what's wrong. they get a name for it. that's the whole trick. once you've named the enemy, the sell reads as inevitable relief. capisce?

link: https://t.co/wzUDTS6kKE

NOW GO FUCKING PRINT 🔥

I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.

[Jack @jackolivieri_]

A winning US creative shouldn’t automatically die at the border. If the underlying desire already exists in the market, adapting the message could be much cheaper than creating a completely new acquisition strategy.

[Zed @ZedNilm1]

latin america is still one of the most overlooked growth markets for us ecommerce brands

mexico, colombia, chile and peru give you access to huge audiences without paying us-level acquisition costs

the opportunity is simple

consumer behavior is already heavily influenced by american brands, creators and trends

but the ad auctions are far less competitive

you are not introducing people to ecommerce

you are entering markets where demand already exists, but the number of strong localized brands is still limited

one spanish creative can also travel across multiple countries

you still need to adapt the voiceover, slang and offer by market, but the core concept does not need to be rebuilt every time

the biggest mistake is treating latam like one market

mexico can support higher-ticket offers

colombia and peru often need stronger pricing and payment flexibility

chile is smaller, but generally easier for premium positioning

the play is not launching everywhere at once

it is testing one proven offer across a few countries, finding where the economics work, then building a regional cluster around the winners

most brands keep fighting over the same expensive US customers

while millions of lower-cost buyers are sitting in markets they have never even tested

anyone scaled an offer across latam yet?

[Jack @jackolivieri_]

https://t.co/pgihCtyZMJ

[Jack @jackolivieri_]

"Stop ignoring the fact that your ldl hasn't come down in years even though you're doing everything right."

then a full page about a woman who took fish oil twice a day for 6 years. counting capsules. $35/month. backup bottles in her kitchen, office, travel bag.

that specificity is the sell. the reader recognises themselves in the drawer full of half finished supplement bottles.

pivot to oxidation. brother in law's functional med doc. eegc catechins. adiponectin. one cup of oolong in the morning.

the reveal doesn't feel like a pitch because the setup was 800 words of validation. reader has been agreeing for 4 minutes before the product appears.

this format eats up to $70+ per bottle offers. story cost > price sensitivity.

https://t.co/uEE2tRCGtM

[Jack @jackolivieri_]

This is a great example of selling a new diagnosis before selling the product. Once the customer buys the explanation, the solution becomes way easier to introduce.

[gethookd.ai @gethookdai]

79 active ads. one product. one story.

enerra health prints on a liver support pitched as 20 years of overload catching up and refuses to change the pitch.

the ad opens with: "you didn't get lazy. your liver got backed up."

reframe: it's not age. it's beer, late nights, gas station food, 20 years of it.

the belly that won't move. the 2pm crash. that's not aging. that's overload.

steal this: take a symptom people blame on aging. blame it on something specific and fixable instead.

👀 Full ad: https://t.co/AA36zqyqqz

steal from what's working. @GetHookdAI scrapes 110,000+ brands daily and surfaces the ads still printing this week.

[Jack @jackolivieri_]

People don’t want to imagine what the product can do, they want to see it. Before/after removes that mental work completely.

[Alex Fedotoff @FedotOff90]

Before and after format fucking prints. Nothing tells the story and shows the results of the product like before/ after image. Got a swipe file (freshly updated) with 200 of these fuckers, get it here: https://t.co/sS0emgNgsJ