Jake Cook

Interested in all things eComm, data science and AI. Cofounder at Tadpull and prof @HarvardHBS.

[Jake Cook @jacobmcook]

Customer data can be overwhelming but 3 Simple Graphs give you great clues on ecommerce health. https://t.co/14e3DZ9qPf

[Jake Cook @jacobmcook]

@ShopifyData 80/20 Rule - 80% of the work is data munging and 20% viz and fine-tuning. Domain expertise is really critical for nailing that 20% efficiently 😉

[Moiz Ali @moizali]

If I'm ever able to successfully teach anyone anything, please let it be this.

[Jake Cook @jacobmcook]

@youderian Can't beat @d_mccar, @faderp on all things customers + data. @marketsensei, @eleafeit, and @IsraeliAyelet on research for analytics, ad & testing frameworks, Amazon variable. @AndrewYNg has some great ML content as well.

[Jake Cook @jacobmcook]

To any of my @UMontanaBiz MSBA grad students this would be an incredible opportunity to work with some of the sharpest minds in finance. (Google the Jan 2020 HBR article 😉)

[Jake Cook @jacobmcook]

@BigCommerce @TeamTadpull @ObozFootwear A huge thanks @BigCommerce for the support and @ObozFootwear for being wiling to share your learnings. #ecommerce

[BigCommerce Partners @BigCommPartners]

Join us along with @TeamTadpull on March 3rd, to chat about how leading brands like @ObozFootwear are planning for personalized experiences to move available inventory and boost margins in the process! 🥾🥾

https://t.co/wNiDn5iata

[Jake Cook @jacobmcook]

a huge thanks to the great folks @amandanat + @randfish and @sparktoro for sharing tips on how to diversify your ecomm traffic. Come learn a few insider tips! #dtc #ecommerce

[Tadpull @TeamTadpull]

Earning Your Audience > Buying Your Audience

@randfish and @amandanat will join the Tadpull team to show eCommerce brands how to:

✅ Diversify traffic (beyond paid ads)
✅ Discover the best-fit audience
✅ Increase customer lifetime value

Join today! https://t.co/3nBEdopVab

[Jake Cook @jacobmcook]

@scottcowley @eleafeit I try and encourage them to go after long-tail traffic around topics they're super passionate about for hobbies or ideal job areas. The sharp ones will pick an ideal company, write a post and get to 2nd page > screenshot to CMO/CEO > get offers 😉

[Jake Cook @jacobmcook]

@eleafeit @scottcowley 4/ Handy tools include Chrome extension "Keywords Everywhere" https://t.co/wHYx1LXDyn, SimilarWeb for inbound links: https://t.co/lv3P1CbBkr and Exploding Topics: https://t.co/iLIwmcpo2d

[Jake Cook @jacobmcook]

@eleafeit @scottcowley 3/ To bring it home I'd have students build own WordPress site to learn on-page SEO using Yoast WP plugin. Many get jobs/internships as a result.

[Jake Cook @jacobmcook]

@eleafeit @jason_S_schwarz @cnchapman Been excited to read this for months!

[Jake Cook @jacobmcook]

@LaunchPad_MSU @hugeinc @TeamTadpull @montanastate @jabsbizschool @techstars @BlackstoneEI Thanks for having us - it was a blast!

[Jake Cook @jacobmcook]

@andrewchen These tweet storms are fantastic - thx for putting the time in and please keep them up!

[Jake Cook @jacobmcook]

Inaugural Friday "Code & Cocktails" to wrap the week with @TeamTadpull. #codeforeveryone

[Jake Cook @jacobmcook]

What happens when machine learning meets mobile & S curves - fascinating video from @BenedictEvans - https://t.co/SFHUZsIqbs

[Jake Cook @jacobmcook]

Thx to kickstarter and Jonathan Leland giving montanastateuniversity inside tips on how to… https://t.co/pFzT6zVawP

[Think with Google @ThinkwithGoogle]

Testing can yield valuable learnings. But to test, you have to be willing to fail. https://t.co/jGR4ItQ6M1