James Parnwell

Managing Director and Founder of TheOnlineCo. Digital Strategist. Keynote Speaker.

[James Parnwell @jamesparnwell]

I’ve been considering the massive changes in marketing over the past 30 years and how it has both RUINED and IMPROVED the marketing industry.

If you are doing Digital Marketing your approach has DEFINITELY been warped by the recent history of marketing.

A thread… 🧵

#DigitalMarketing #marketing

[James Parnwell @jamesparnwell]

@PoznanInMyPants Could you please describe your wife's precise response when she sees this?

[James Parnwell @jamesparnwell]

@LauraKirk12 I see you're on the same "Hope-Despair YoYo" as I am...

[YankeeGunner 🏆 @YankeeGunner]

Spurs fans can’t have it both ways. They can’t have “the best center backs in the league” and a “great manager” but also have a dreadful defensive record.

[Tim Stoddart @TimStodz]

If you want to learn, read.

If you want to learn more, read and apply.

If you want to learn the most, read, apply, then teach.

[James Parnwell @jamesparnwell]

Terrific advice!

[Simon Sinek @simonsinek]

What does empathy at work look like?

[Dan Go @CoachDanGo]

Great routine for people who sit at desks.

5 minutes to feel stronger & pain free.

Cat Cows increases the flexibility of the neck, shoulders and spine while stretching the muscles of the hips, back, abdomen and chest.

Bird Dogs promote proper posture, improves stability, relieves low back pain and encourages a neutral spine while strengthening your core, hips and back.

The McGill Crunch activates your core while keeping your lower back in a natural arched position. This minimizes stress on the spine while increasing endurance in your ab muscles and can relieve low back pain.

Side planks work the obliques, which are one of the most underrated muscles in your body. They also strengthening your glutes, hips, and shoulders.

Glute bridge holds work your glutes, hamstrings and lower back without putting pressure on your spine.

When doing the core exercises make sure to BRACE your stomach as if Mike Tyson were to punch you in the stomach. This activates your core.

When doing the full body or glute exercises make sure to squeeze your glutes as if you're trying to crush a quarter in your butthole.

Do 6 reps of each exercise with slow and controlled movements while mentally activating your muscles.

Try it out between desk sessions & let me know how it went.

[James Parnwell @jamesparnwell]

@YankeeGunner Is there an alternate future where getting rid of their star player makes them a better all round team in the way we improved when Aubameyang left?

New manager with a new togetherness?

[James Parnwell @jamesparnwell]

Introducing Season 3 of our Podcast: People First Digital Marketing.

Where we are discussing marketing with seasoned marketing professionals. People who have worked at large corporates, who have seen it all, solved so many problems, and learnt many many lessons!

I hope you enjoy listening as much as I enjoyed having the conversations!

[James Parnwell @jamesparnwell]

@YankeeGunner Love the new music! It’s great!

[Benny Johnson @bennyjohnson]

The perfect reminder Good still exists 🙏

This father had just finished lunch with his family when he walks onto a parking lot— this is where it gets good…

A bright green car sits in the middle of the lot— the man remembers this car fondly as he had to sell it to feed his family years ago.

He begins to get emotional— sharing the vivid memories he had with his car.

Then— to the full surprise of the man— his daughter hands him a bright set of keys to it.

His reaction says it all. ❤️

WATCH.

[Jack Moses ∞ @jackmoses777]

Psychologist Mihaly Csikszentmihalyi is the "Godfather of Flow."

"Flow State" is how we:

- Produce meaningful work
- Cultivate meaningful hobbies
- Create lives of joy and fulfillment

Here are his 8 ways to cultivate Flow State:

[Ad Professor @The_AdProfessor]

The 10 most creative ads I've collected this week:

1. Nescafe

[James Parnwell @jamesparnwell]

Terrific thread! We are designed for work so it’s no surprise we feel lost if we are lucky (or unlucky as the case may be) enough to stop.

[Patrick Campbell @Patticus]

Last year I went from $19k in my bank account to selling my company for $200M+

Then came what I call "The Champagne Problem Cycle":

- Existential Crisis
- Cocaine energy
- 19 gas stations
- A move to Puerto Rico

Here's exactly what happens when you get rich 👇

[DAN KOE @thedankoe]

You don't have a time problem. You have a clarity, efficiency, and prioritization problem.

[Nathan Baugh @nathanbaugh27]

Storytelling is a game of psychology.

10 tricks rooted in psychology to make you a better storyteller:

(a visual thread)

[James Parnwell @jamesparnwell]

@LauraKirk12 Predicting 10-2… #AUS

[James Parnwell @jamesparnwell]

@marcusparnwell @HAStark The idea that AI is completely replacing humans still seems like science fiction to me.

It’s a helpful tool. Nothing more.

[James Parnwell @jamesparnwell]

Where should you even start when it comes to Digital Marketing Strategy?

You need a Digital Marketing Framework...

It should have three stages...

1. Strategy
2. Tactics
3. Execution

🧵

[James Parnwell @jamesparnwell]

The issue is that it is easy to move the "Move the Core" instead of preserving it and "Cling to the Technology" instead of changing it.

How do you keep the customer at the centre at all times?

#digitalmarketing #strategy #marketingstrategy

[James Parnwell @jamesparnwell]

In Built to Last, Collins & Porras, find that enduringly great companies learn how to, "Preserve the Core & Stimulate Progress"

The idea is that there are core values and ideals that a successful company should never change and that EVERYTHING else should be open for change.

🧵

[James Parnwell @jamesparnwell]

EVERYTHING else can and will change...

- Search Engines are changing algorithms all the time
- New Social Media are starting and old ones are changing
- AI is changing how we make content
- Video usage is moving all the time
- Device usage is changing
- An on and on we go...